20 TikTok Content Ideas and Examples for Brands
Education
Introduction
TikTok has rapidly become a favorite social media platform among users, particularly younger audiences. When leveraged appropriately, it can significantly enhance brand awareness and connect with new audiences. If your brand isn't on TikTok yet, now is the time to create some compelling videos and grow your following. To provide you with inspiration, here are 20 content ideas you can use to attract more followers on TikTok.
1. Publish Valuable Content
Providing useful information is a timeless tactic. For instance, consider looking at our Spanish TikTok account, where we explain marketing concepts and share handy tricks with our followers.
2. Join or Create Challenges
Participate in trending social media challenges or develop your own challenge featuring a unique hashtag for your brand. A great example is the jeans brand Guess, which initiated the #InMyDenim challenge.
3. Post Dance Videos
Dance videos are quintessential TikTok content that attracts attention. You can blend a challenge with a dance to showcase your brand's playful side.
4. Make Playbacks
This creative content type includes using lyrics from trending songs while relating them to your brand’s message. Add lip-syncing, stickers, text, and other effects to make your TikToks more engaging.
5. Make Duet Videos
Duets allow you to take an established video and add your own recording alongside it. Duet with a viral video to leverage existing trends.
6. Answer Questions
Respond to user questions creatively with song lyrics or comments, helping boost engagement.
7. Make the Most of Current Events
Create content that relates to current trending topics, pop culture, or news events. The trends page on TikTok is a great resource for inspiration.
8. Share Your Interests
Produce videos that show your daily life, including hobbies, activities, or even a glimpse into office life and introductions to coworkers.
9. Help People Relax
Sometimes, aesthetics speak louder than words. Use beautiful visuals to showcase your products in a calming manner.
10. Create Something Educational
Educational videos are popular and can remain relevant over time—this type of content can capture the audience's attention and improve evergreen engagement.
11. Collaborate with Influencers
Partnering with influencers can yield mutually beneficial content. For example, an influencer could create a tutorial featuring one of your products.
12. Don’t Forget About Holidays
Capitalize on special occasions like holidays or anniversaries by creating themed content that ties into your products or services.
13. Make Tutorials
Showcase your products or skills through creative tutorials—this is particularly effective in niches like makeup and DIY.
14. Create a Branded Filter
Similar to Instagram and Snapchat, TikTok allows for augmented reality lenses and filters. Brands can increase engagement by creating custom filters.
15. Use Slow Motion
Slow-motion videos add an element of fun and intrigue that viewers enjoy.
16. Create a Contest
Encourage user participation by organizing a contest using a unique hashtag, prompting them to generate content.
17. Use the Text-to-Speech Feature
This trending feature allows you to add voiceovers to your text captions. Simply type in your message and select one of the voice options.
18. Make Before and After Videos
Before-and-after videos are versatile and can effectively showcase transformations in makeup, outfits, or home decor.
19. Broadcast Live Videos
Utilize TikTok's live video feature to interact with your audience in real-time, building a stronger connection.
20. Reflect the Personality of Your Brand
With countless content possibilities on TikTok, it's crucial to stay true to your brand's values and essence. If users resonate with your content on other networks, find ways to adapt it for TikTok.
Keywords
TikTok, content ideas, brand awareness, social media challenges, dance videos, duet videos, educational content, influencer collaboration, brand personality, live videos.
FAQ
Q1: How can I increase brand awareness on TikTok?
A1: By publishing valuable content, participating in challenges, sharing daily interests, and creating educational or entertaining videos.
Q2: What types of videos perform well on TikTok?
A2: Dance videos, challenges, duets, educational content, and user-generated content tend to perform well.
Q3: How do I leverage current events on TikTok?
A3: Stay updated with trending topics and create relatable content that resonates with ongoing events or popular culture.
Q4: Can I collaborate with influencers on TikTok?
A4: Yes, partnering with influencers is a great way to create mutually beneficial content that showcases your products.
Q5: How do I engage with my audience in real-time on TikTok?
A5: Utilize the live video feature to interact with your audience, respond to questions, and create a community feel.
