A Systematic Formula To Make Your Videos Go Viral

Introduction

As a business owner or brand-builder in 2024, one of the most crucial skills to develop is the art of garnering attention. The act of going viral on social media can significantly enhance your brand presence and customer engagement. In this insightful discussion with Brendan Kane, a two-time bestselling author and expert in creating viral content, we gained valuable insights into the anatomy of viral videos.

Defining Virality

Many people misinterpret what it means to go viral. For some, a video with 100 views can feel like a success, while others think viral equals millions of views. Brendan clarifies that virality should align with your business goals. He emphasizes that even niche subjects can go viral if presented within the right context. Virality is not merely about large numbers; it's about engagement that translates into business success.

In his perspective, virality can be understood through a simple exercise: Multiply the average reach of your posts by 10, 100, or 1,000. The increase in potential audience can give you a clear picture of the impact viral content can have on your business.

Why Videos Go Viral

Brendan outlines a clear formula that can be replicated across various types of content. The order of events in a video is crucial. For example, when reviewing a recent viral video that received 68.5 million views, the content follows a specific structure that keeps viewers engaged:

1. Attention-Grabbing Opening: Begin with an intriguing question or statement that halts scrolling.
2. Engagement: Introduce humor or relatable content to engage viewers immediately.
3. Relatability: Share experiences that the audience can connect with, thereby fostering a deeper interaction.
4. Call to Action: Provide tangible advice or insights that viewers can apply in their own lives.

Understanding Formats

There are different video formats that can be used to effectively garner attention. Brendan provides various examples suitable for different experience levels:

Beginner Formats:

• Man on the Street: Engaging with random strangers creates unpredictable outcomes, which by nature can grab attention.
• Two Characters One Light Bulb: A format where one person plays two roles revealing misconceptions about certain subjects.
• Walking Listicles: Sharing actionable insights while casually walking.

Advanced Formats:

• Visual Metaphor: Using props to explain complex ideas in an engaging way.
• Reaction Videos: Allowing viewers to see genuine responses to different stimuli or contents.
• Long-form Storytelling: Engaging viewers in more in-depth storytelling through structured and enjoyable content.

While anyone can post videos easily, Brendan emphasizes the necessity of considering the context, pacing, and storytelling elements involved in capturing viewer interest.

Why Mindset Matters

Creating viral content is less about projecting to the masses but about engaging one individual at a time. Understanding that when you post a video, you are speaking to one viewer can alleviate the pressure of public performance.

Moreover, fostering a growth mindset—aiming for gradual improvement over time—will likely lead to more successful outcomes. An excellent example is a content creator who committed to creating one video a week for ten years—illustrating the power of persistence, dedication, and refinement.

Conclusion

Implementing Brendan Kane's insights can provide a significant boost to your content strategy and help transform casual viewers into a loyal audience. By understanding what virality truly means, focusing on effective formats, and nurturing the right mindset, you can create compelling videos that resonate widely and impact your business goals positively.

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Keywords

• Viral Content
• Business Goals
• Engagement
• Video Formats
• Storytelling
• Mindset
• Attention-Grabbing

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FAQ

Q1: What is the definition of a viral video?
A: A viral video is one that reaches a broad audience and garners significant engagement, translating into business growth and customer interaction.

Q2: How can I increase my video views?
A: Increasing views involves creating content that is engaging and relatable, focusing on both the opening moments and the overall storytelling.

Q3: Are certain video formats better for virality?
A: Yes, different formats resonate differently with audiences. Beginner formats like man-on-the-street engagement can be oozed with virality, whereas advanced formats might require more creativity and planning.

Q4: Does mindset influence content creation?
A: Yes, approaching content creation with the mindset of speaking to one person rather than many can enhance your connection with viewers.

Q5: Can any subject matter go viral?
A: Absolutely! Any subject matter can go viral if presented in the right context and format.