Copy this Automated Social Media Content creation Process - FREE
Howto & Style
Introduction
In the previous video, we discussed automating your social media content using AI. If you missed it, be sure to check it out through the provided links. In this follow-up piece, I will guide you through a comprehensive process for creating and automating social media posts using various tools, ensuring you have a robust strategy for multiple platforms including LinkedIn, Facebook, and Instagram.
Recap of Previous Video
In our earlier session, the main goal was to generate social media posts based on topics relevant to your niche. We explored different tools such as Perplexity, Airtable, Make.com, ChatGPT, DALL-E, and Claude AI to gather ideas for content creation. We compiled this information into an Airtable base and updated it for further content types, including Instagram postings based on audience demand.
New Process Overview
This video tutorial focuses on implementing a human approval step before content is directly posted to social media platforms. The workflow is as follows:
Adding Content to Airtable: Initially, all generated content will reside in the Airtable base ready for review. Each post is tagged with statuses like “approved” once you are satisfied with the content.
Approval Process: The posting action is triggered when the approval status is changed to "approved." This acts as a safeguard, ensuring human interaction before automation.
Posting to Platforms: Upon approval, the content is automatically posted to the chosen social media channels. This involves setting up specific API connections and ensuring the correct image URLs are used for each platform since different platforms have unique requirements regarding image hosting and post formatting.
Detailed Steps to Automate Posting
Set up your Airtable: Ensure you have a clear layout for your content, including sections for the main topic, subtopics, generated posts, and their URLs.
Make sure URLs are valid: Image URLs generated through AI tools are only valid for a limited time (usually two hours), so make it a practice to save these images promptly.
Trigger posting sequence: By changing the status to “approved” in Airtable, automation tools like Make.com will trigger the posting to platforms like Twitter, LinkedIn, Facebook, and Instagram.
Instagram specific requirements: Remember, for Instagram, the images must be hosted on publicly accessible URLs, which excludes platforms like Google Drive and Dropbox.
Post confirmation: After posting, it’s crucial to update the status back in Airtable to indicate that content has been published. This helps keep your team informed about what has been sent out.
Running the Automation
Throughout this article, we have described how to set up the automation and perform a run-through to ensure everything operates smoothly. When you are ready to automate the whole process, be sure to adhere to the content review policies, ensuring quality control, which is essential in retaining a human element in your postings.
By implementing this robust system, not only can you streamline social media management but also free yourself up to focus more on what matters most for your business.
Keywords
- Automated social media
- Content creation
- AI tools
- Approval process
- Airtable
- Instagram requirements
- Image URLs
- Social media platforms
FAQ
What tools are needed for automating social media content? You will need tools like Airtable, Make.com, ChatGPT, DALL-E, and other AI generators to assist in your content creation and automation process.
How do I ensure that my content is ready for posting? You should set an approval process in Airtable, allowing you to review content before it is sent to the social media platforms.
What are the image requirements for Instagram posts? Images must be hosted on publicly accessible URLs. Hosting images on Google Drive or Dropbox will not work due to API limitations.
How can I change the status within Airtable for posting? Simply locate the "publish status" field in your Airtable base and change the status to "approved" to trigger the posting sequence.
Can this automation process be adapted for platforms other than social media? Yes, while this process is focused on social media platforms, it can be customized for any other digital content distribution channels as needed.
