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DO THESE: 4 Quick Instagram tip before 2025!

Education


Introduction

As we approach the end of the year, it's essential to ensure your social media presence is polished and professional. If you're selling courses, digital or physical products, or offering coaching services, having a clean and appealing Instagram profile can make all the difference in generating sales. In this article, we will discuss four vital areas to revamp on your social media to start making those sales.

1. Take a Clear Profile Photo

First impressions matter, and your profile photo is often the first thing potential customers see. If your photo has been the same for years, it’s time for a refresh. A clear and inviting photo, preferably against a neutral background, helps potential customers connect with you. Remember, your followers want to know who they are engaging with! When you take that new picture, ensure you use it consistently across all your social media platforms like Instagram and TikTok.

2. Organize Your Highlights

Instagram highlights are among the first elements visitors click on to learn about you. While it’s tempting to showcase an array of highlights, opt for quality over quantity. Choose highlights that reflect who you are and what you do, such as testimonials, personal stories, and your current offerings. Aim for clarity and organization—a few relevant highlights are more impactful than many that dilute your message.

Your bio link serves as a gateway to your offerings, so it should be functional and up-to-date. Ensure all links are active and direct visitors to relevant content or products. Remove links that no longer work or lead to expired pages—this reflects poorly on your professionalism. Position your main offer at the top of your links to make it easily accessible, whether it’s an eBook, coaching link, or product offering.

4. Refresh Your Pinned Posts

Pinned posts are valuable real estate on your profile. Instead of pinning outdated or unrelated content, focus on showcasing your current offers, a compelling story, or a transformative client before-and-after. This gives new visitors a quick insight into your value and can encourage them to engage further with your content.

Bonus Tip: Clean Up Your Feed

Your Instagram feed is your online storefront—it should attract your ideal client. Avoid cluttering your feed with unnecessary content like random photos or spammy graphics. Instead, share valuable insights and visually appealing content. For example, showcasing snippets of your eBook or using engaging face-to-camera videos can attract and retain followers’ interest. Treat your feed as prime real estate; every post should add value to your brand.

Conclusion

Your Instagram presence is crucial to attracting your ideal audience. By cleaning up your profile photo, organizing highlights, fixing links, and refreshing your pinned content, you can create a strong impression that encourages potential customers to engage with your products and services. Conducting a thorough clean-up of your socials as the year comes to a close can position you for better sales in 2025 and beyond.


Keywords

  • Profile Photo
  • Highlights
  • Links
  • Pinned Posts
  • Feed Cleanup
  • Social Media Presence
  • Sales
  • Branding

FAQ

Q: How often should I update my profile photo?
A: It’s a good practice to update your profile photo every 1-2 years or whenever you significantly change your appearance or branding.

Q: How many highlights should I have on my profile?
A: Ideally, limit your highlights to 5-7 that represent your brand well and provide essential information to your followers.

Q: Why are broken links bad for my Instagram profile?
A: Broken links can frustrate potential customers and suggest a lack of attention to detail, which may hinder them from making a purchase.

Q: How can I choose what to pin on my Instagram profile?
A: Focus on content that showcases your personality, current offers, or client success stories. This helps newcomers quickly understand what you offer.

Q: What type of content should I avoid on my Instagram feed?
A: Steer clear of irrelevant personal photos or highly promotional content. Instead, prioritize sharing valuable tips, insights, and engaging visuals related to your brand.

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