Do THIS to make the TikTok Algorithm love you
Education
Introduction
If you're struggling to get views on TikTok, you may feel as though the algorithm is against you. Many creators experience this frustration, especially when beginning their journey. However, through experimentation and understanding, it becomes clear that the TikTok algorithm is designed to help you succeed, not hinder you. This article will delve into how the TikTok algorithm works and provide you with practical strategies to garner more views and followers.
Understanding the TikTok Algorithm
Key Components of the Algorithm
The TikTok algorithm aims to serve your videos to viewers most likely to appreciate them. It does this using machine learning to analyze users' behavior and interests. This means if people have liked similar content, your video will be shown to them. According to TikTok's CEO, the recommendation algorithm is essentially math, pairing users with common interests.
Watch Time Matters
The videos that retain the highest watch time earn more views. If your content does not engage viewers, they won’t watch until the end, impacting your metrics negatively. TikTok relies on average watch time to determine which videos are worthy of wider exposure. If your video isn't engaging, you'll struggle to break free from the "200 view jail," where your video stops gaining traction after a certain point.
Sample Audience Checkpoints
Initially, when you post a video, it will be shown to a sample audience of 200 to 300 users. This allows the algorithm to evaluate engagement and watch time. If the video performs well, it’ll be pushed to a larger audience. If not, it may stop getting views altogether, which is why understanding how to create compelling content is critical.
Practical Steps to Increase Views
Know Your Audience
A crucial first step is understanding who your content is for. If you’re unclear about your target audience, the algorithm will struggle to categorize your videos and show them to interested users. Define your niche and consistently create content that appeals to that demographic.
Use Hashtags and Keywords
Utilize hashtags and keywords in your video descriptions. This helps the algorithm understand your content’s context and means it can appropriately categorize it. Text displayed on your video is another vital signaling tool for the algorithm.
Create Engaging Content
To increase your watch time, focus on creating shorter, engaging videos. Aim for around 15 to 30 seconds, which is an optimal length for maintaining viewer attention. Capture interest during the first three seconds to encourage viewers to stop scrolling. Utilize curiosity-inducing hooks, compelling visuals, and high-energy presentations to keep viewers engaged.
Analyze and Learn
It’s essential to study your past content to identify what worked best. Investigate outlier videos from your account and other creators in your niche. Examine the feedback in the comments for ideas on what your audience wants more of, and continually refine your content based on interactions.
Addressing Common Myths
Posting Strategies
Contrary to popular belief, you don’t need to “post and ghost” or adhere to specific posting times. What matters is the quality of your content. You can grow effectively by posting once a day, focusing on creating engagement and quality over quantity.
Overcoming Shadow Banning
Fear of being shadowbanned is prevalent, but it often stems from misunderstandings. TikTok does not shadowban; rather, if your content is ineligible for the "For You Page" due to policy violations or poor engagement, it will simply not be widely shown.
Engagement Is Key
Finally, remember that building a community through engagement can significantly enhance both viewership and watch time. Responding to comments and fostering a two-way conversation helps create loyalty among followers.
Keywords
TikTok algorithm, views, watch time, audience engagement, sample audience, hashtags, content creation, short videos, content research, community building.
FAQ
What is the TikTok algorithm?
The TikTok algorithm is a machine learning system that suggests content to users based on their interests and behavior.
How can I improve my watch time on TikTok?
Create concise, engaging videos with strong hooks to captivate viewers from the start, ensuring they watch until the end.
Is it essential to post at specific times?
No, posting times do not significantly affect your views. What's crucial is the quality of your content.
What should I do if I feel I'm shadowbanned?
Focus on improving your content quality and engagement. TikTok does not shadowban; if you are not getting views, it's likely due to low engagement or content ineligibility.
How can I assess my content's performance?
Regularly review your analytics and study successful videos to learn what resonates with your audience.
