EXPOSING my TikTok growth strategy for 2023 (it’s already working!)

Introduction

for most of 2022, my TikTok growth was absolutely stagnant. Despite my efforts to follow trends, utilize viral audios, and create casual content, I remained stuck around the 14k follower mark. However, in the past three weeks, I gained over 6,000 new followers by implementing a simple yet effective growth strategy. I want to share my TikTok growth strategy for 2023 that has already helped me break free from my plateau and how you can adopt it to see similar results.

The TikTok landscape has evolved since its explosive rise in early 2020. During 2022, I found that traditional content—dance videos, lip-syncing, and relatable skits—didn't resonate with my audience or align with my niche. I experimented with various ideas, but my content failed to convert views into followers.

Then, I shifted my approach: I began treating TikTok like mini YouTube videos. While it's crucial to note that you shouldn't simply repurpose your YouTube videos into TikTok format, you can apply effective growth strategies from YouTube to TikTok.

Understanding the Shift

As TikTok matures, it resembles YouTube more closely. Longer video lengths and a larger, more diverse user base mean that the platform can host various content types. Likewise, TikTok's focus on search functionality emphasizes the need to engage viewers from the get-go, unlike YouTube’s reliance on compelling titles and thumbnails.

The main difference in approach is that, on TikTok, your goal is to capture attention immediately. Instead of starting a video with a casual introduction, you need to lead with a strong hook that aligns with the interests of your target audience.

Crafting Your Content

One of my successful videos was based on a YouTube video titled "Why No One is Watching Your Vlogs and How to Fix It," where I discussed the "but, therefore" rule of storytelling. For TikTok, I began with a hook like "If you’re not getting views on YouTube, this might be why," setting the stakes for the audience and piquing their interest right away.

Effective TikToks should not only have a captivating opening but also focus on delivering valuable content. So how do you create concise, engaging TikToks effectively? Here’s a step-by-step guide:

1. Identify Your Ideas: Draw topics from your existing YouTube content.
2. Write Scripts: Craft detailed scripts to deliver clear messages in the limited time available.
3. Batch Filming: Film multiple TikToks in one go, taking advantage of the platform's tolerance for repeated visuals.
4. Batch Editing: Enhance your videos with additional graphics, B-roll, and captions during editing, similar to your YouTube process.
5. Consistent Posting: Schedule regular uploads to keep your audience engaged.

Engaging Graphics and Editing Techniques

A vital aspect that contributed to my growth was the level of effort I put into editing my TikToks. I treated these videos with the same care as my YouTube content, adding visual elements to maintain viewer interest. Unlike typical TikToks that might be less polished, my videos incorporated graphics and relevant information that kept viewers engaged, thereby encouraging them to follow my account for more substantial content.

Analyzing Performance

Feedback is essential for growth. Utilize tools like Dash Hudson to monitor analytics and track performance across multiple social media platforms. This will provide insights into what content resonates with your audience and adjust strategies as necessary.

By adopting a structured approach to video creation, focusing on content that adds value, and analyzing performance metrics, I've been able to transition from stagnation to a significant increase in followers on TikTok.

As I move forward into 2023, I will continue to refine this strategy, leveraging lessons from YouTube and creating engaging, informative content for TikTok. I invite you to explore this method and consider how it might work for your own growth on the platform.

---

Keywords

TikTok, YouTube, followers, content creation, growth strategy, engagement, video editing, analytics, social media, audience growth.

---

FAQ

1. What is the main strategy discussed for growing on TikTok?
The primary strategy involves treating TikTok videos like mini YouTube videos, focusing on content that adds value and captivates viewers from the start.

2. How should I start my TikTok videos?
Begin with a strong hook to grab attention immediately, instead of a lengthy introduction.

3. Can I repurpose my YouTube videos for TikTok?
No, you shouldn't directly repurpose your YouTube videos. Instead, derive fresh, concise content based on effective YouTube topics tailored for TikTok.

4. What editing techniques should I use for TikTok videos?
Enhance your TikTok videos with engaging graphics, B-roll, and captions to captivate your audience.

5. How important is analytics in this growth strategy?
Analytics are crucial for understanding what content resonates with your audience, allowing for adjustments and optimized growth over time.