Generative AI in Premiere Pro powered by Adobe Firefly | Adobe Video
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Introduction
Adobe is revolutionizing video editing with the introduction of generative AI tools in Premiere Pro, utilizing the capabilities of its new Adobe Firefly video model. These advanced features are designed to transform the workflow of editors by simplifying common challenges faced during editing.
Enhanced Object Management
One of the most significant problems in video editing is managing objects within a shot. The new object addition feature in Premiere Pro allows editors to seamlessly add or replace elements in their footage using simple text prompts. By making a selection and entering a description, editors can now add virtually any object they can imagine to their scenes. For instance, as demonstrated in their previews, diamonds created by the Firefly video model are a testament to this innovative capability.
Moreover, the object removal feature employs AI-based smart masking, making it simple to select and eliminate unwanted elements across frames. This functionality allows editors to confidently remove distracting props, such as utility boxes, crew members, or even copyrighted items like brand logos. With Premiere Pro's non-destructive editing approach, users can easily revert to their original footage whenever needed.
Intelligent Frame Extension
Another enlightening enhancement is the generative extend feature, which intelligently adds frames to video clips. This allows editors to hold on to a shot or character for a longer duration, providing the exact media required. For instance, one example shows how footage of a woman was extended by a few frames to ensure smoother pacing and flow.
Transparency and Content Credentials
Adobe is also committed to transparency in AI usage, introducing content credentials in Premiere Pro. This feature ensures that editors are always aware of whether AI has been involved in the creation of the media they are working on, promoting responsible and informed editing practices.
Exploring New Models
As Adobe continues to innovate, it is exploring various third-party generative AI models that could enhance Premiere Pro's functionalities. Some early examples include collaborations with OpenAI for their Sora model, capable of generating B-roll footage through straightforward text prompts, and Runway AI’s video model that can create new clips and add them to timelines instantaneously.
In summary, Premiere Pro is set to be supercharged by AI, featuring groundbreaking tools such as object add/remove and generative extend powered by the Adobe Firefly video model. Adobe is excited about these enhancements and the potential for editors to choose the best model suited for their projects.
Keywords
Generative AI, Premiere Pro, Adobe Firefly, object addition, object removal, smart masking, generative extend, content credentials, AI models, OpenAI, Runway AI, video editing.
FAQ
Q: What is the Adobe Firefly video model?
A: The Adobe Firefly video model is a generative AI tool that powers advanced editing features in Premiere Pro, allowing users to add or replace objects in video footage.
Q: How does the object addition feature work in Premiere Pro?
A: Editors can make a selection and enter a text prompt to add virtually any object to their footage, simplifying the editing process.
Q: Can unwanted objects be removed using Premiere Pro?
A: Yes, Premiere Pro features an AI-based smart masking tool that allows users to select and remove unwanted elements quickly and precisely.
Q: What is generative extend in Premiere Pro?
A: Generative extend intelligently adds frames to video clips, enabling editors to extend shots and maintain smoother transitions.
Q: How will content credentials improve the editing experience?
A: Content credentials inform editors whether AI was used in creating media and what model was employed, ensuring transparency and informed editing practices.
Q: What future collaborations is Adobe exploring for Premiere Pro?
A: Adobe is conducting early research with third-party generative AI models, including OpenAI’s Sora and Runway AI’s video model, to provide editors with more flexible options.
