Google Ads Tutorials: Generative AI-powered asset generation in Performance Max

Introduction

In today's competitive marketing landscape, having strong creative assets is crucial for standing out among a plethora of consumer choices. Businesses need high-quality and relevant content that resonates with their audience's needs and preferences. However, producing a large volume of creative assets can be both challenging and time-consuming. Fortunately, the new asset generation capabilities in Performance Max campaigns utilize the power of generative AI to simplify and enhance the creative process.

Streamlined Campaign Creation

When creating a campaign, you'll start by providing specific details about your business to guide the AI in creating relevant assets. You’ll enter the URL of the page you want to drive traffic to, and Google’s AI will pre-fill information regarding your products and services based on your website. You have the flexibility to add or remove categories, with the option to use up to 20.

AI-Powered Descriptions

Following this initial step, Google AI will generate a description of your products and services for your review. Your insights into your business's unique value propositions are vital for ensuring the AI understands the creative assets it should produce. If your campaign focuses on a specific product or service, providing detailed information will yield better results compared to using general descriptions.

Diverse Text Assets

Once the descriptions are set, Google AI will suggest up to 15 unique text headlines, which you can edit or remove as needed. For those looking to brainstorm more options, there's a 'generate headlines' button that prompts the AI to create additional headlines based on your specific inputs. Similarly, it will provide five unique descriptions, allowing you to generate even more by introducing further details.

To enhance your ads’ effectiveness, having a variety of text assets is crucial. This variety will enable the AI to mix and match assets to identify the most effective combinations based on different customer mindsets and contexts.

Image Curation and Generation

Google AI doesn't stop at text; it also suggests images from your existing website content that could fit your Performance Max campaign. If desired, you can opt for new options from a free stock image library. Moreover, you’ll get the chance to view images newly generated by Google AI. The system automatically resizes selected images into three different ratios—landscape, portrait, and square—ensuring they fit a wide range of ad formats and placements.

Customizing Visual Assets

You can collaborate with Google AI to bring your visual ideas to life. By clicking 'generate images,' you can input prompts to describe the type of image you want. Here are a few best practices for generating effective images:

Be Specific: Clearly describe what you want in your prompt, including details about the item, background, colors, and preferred image style (e.g., photorealistic or illustrated).
Lifestyle vs. Generic Images: Depending on your products, consider generating lifestyle imagery or generic product shots.
Iterate: Utilize Google AI to create more images similar to the ones you like. Experiment with different options to produce visuals that resonate with both you and your customers.

The images generated will be unique; Google AI guarantees that two identical images will never be created. While reviewing your generated images, you can request similar images or hide the ones that don’t meet your expectations.

Conclusion

The asset generation capabilities in Performance Max allow businesses to easily create unique creative assets tailored to their marketing strategies. Whether you’re a florist, travel brand, dog boarding service, or operating any other type of business, these curated and AI-generated assets save time while maximizing creative diversity. The result? Fresh, relevant ads that enhance your business's visibility and impact. For more insights, visit our best practices guide.

Keywords

Generative AI
Asset generation
Performance Max
Marketing strategy
Creative assets
Text assets
Image curation
Campaign creation
Google Ads

FAQ

1. What is Performance Max in Google Ads?
Performance Max is a campaign type that allows advertisers to access all of Google's ad inventory from a single campaign, using machine learning to optimize performance across various channels.

2. How does generative AI improve asset generation?
Generative AI streamlines the creation of both text and image assets, allowing businesses to generate unique, relevant content quickly and efficiently, leading to better audience engagement.

3. Can I customize the images generated by Google AI?
Yes, you can generate images based on specific prompts and have control over the final output, ensuring the visuals align with your branding and messaging.

4. How many text headlines and descriptions should I create?
It's recommended to generate a range of different text assets to allow the AI more options for mixing and matching to determine the best-performing combinations.

5. Are the AI-generated images exclusive to my business?
Yes, Google AI ensures that the images it creates are unique to your business, with no identical images produced.