how i make aesthetic instagram reels & tiktoks as an artist! (filming, editing, monetization)
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Introduction
Hello everyone! Welcome back to my channel! My name is Katie Mai, and I'm an illustrator who shares my art journey with all you wonderful people on the internet. If you're interested in following my journey, be sure to hit that subscribe button! I've even created a cool subscribe gift to entice you—just a little something to encourage you to join our community.
Today, I want to address a topic that comes up frequently: how I create my TikToks and Instagram Reels. I’ll take you through the entire process—from brainstorming ideas to filming, editing, and even monetization, so if this sounds good to you, keep watching!
Understanding TikTok vs. Instagram Reels
First, let's discuss the difference between TikTok and Instagram Reels. My strategy is to edit videos using a third-party app, which makes posting on both platforms convenient. I tend to post everything on Instagram that I post on TikTok, but not necessarily the vice versa. In my experience, TikTok feels more casual and allows for quick content, perfect for behind-the-scenes looks at my work.
Brainstorming Ideas
So, how do I generate ideas for my content? It all starts with research—spending hours scrolling through TikTok and Instagram to see what others are creating. I recommend watching the types of videos you enjoy and making content inspired by that. Remember, to know the trends, you have to stay updated; you won’t automatically become a trendsetter.
I also enjoy creating series for my Reels, such as mini vlogs, “Sketchbook Saturday,” ceramics classes, and monthly reading wrap-ups. This strategy helps retain viewers—if they enjoy one video, they might go back to watch others in the same series.
Planning and Filming
Once I have a rough idea of my content, I create a content calendar using Notion. This helps me plan when to film, edit, and post my Reels. It's not strict but serves as useful guidance.
For today, I'll be filming a sketchbook drawing Reel using Derwent colored pencils. I've established a formula that includes specific shots, like opening the colored pencils, showcasing my materials, and capturing the drawing process leading to a final artwork reveal.
Setting Up for Filming
When filming, I look for interesting backgrounds and good lighting. I've set up my camera on a tripod to ensure stability and adjust angle and height as needed. You don’t need expensive equipment to get started—my trusty iPhone XR handles the job just fine. A tripod can significantly enhance your filming, allowing for dynamic angles.
As I draw, I mix up my shots from wide to close up, capturing the process while ensuring I film in short bursts of 5 to 10 seconds. I find that filming strategically is more efficient than trying to capture every moment.
Editing Process
Now, let’s transition to editing. I use a third-party app called Film Plus to compile my clips once filming is done. In this app, I can trim and rearrange my clips to create a concise 20 to 45-second video. While editing can take some time—ranging from 20 minutes to an hour—I find it well worth the effort.
After I’ve finalized the video, I like to play around with filters, adjusting contrast, brightness, saturation, etc. I often add text, music, and, if necessary, voiceovers directly in the editing app, so I won’t need to do it separately on each platform.
Monetization Insights
Lastly, let’s discuss monetization. Yes, I earn money from my Instagram Reels, though it's not a consistent revenue stream. I’m eligible for Instagram’s Bonus Reels Program, which allows me to earn up to $ 8,500 with significant views (84 million! To put it in perspective, my reels average around 10,000 to 30,000 views). Currently, I typically make about $ 100 monthly from this program, which is nice considering it comes from content I’d be posting anyway.
I’m not part of the TikTok creator program and have heard mixed reviews about it, so I’ll focus on Instagram for now.
Thank you for following along with me! If you’re an artist or just looking to create cheeky, aesthetic content, I hope these tips help you. If you'd like to see more from me, check out my Instagram, where I share all my content. Have a wonderful day, and I hope to see you in my next video!
Keywords
- Instagram Reels
- TikTok
- Video editing
- Content creation
- Monetization
- Filming
- Artist
- Sketchbook
FAQ
1. How do you come up with ideas for your TikTok and Instagram Reels?
I spend a lot of time watching content I enjoy on both platforms and try to create similar works. Following trends and what resonates with my interests helps generate ideas.
2. What equipment do you recommend for filming?
A good smartphone with video capability and a tripod. I use my iPhone XR, which works fine for my needs.
3. How long does it take you to edit a video?
Editing usually takes anywhere from 20 minutes to an hour, depending on how much footage I need to review and compile.
4. Do you earn money from your TikTok and Instagram Reels?
Yes, I earn some money from Instagram’s Bonus Reels Program, but I don’t currently participate in TikTok's monetization programs.
5. How do you maintain audience interest in your content?
By creating series and varied content types, I keep my audience engaged. If they enjoy one video, they're likely to revisit others in the series!
