How I Started Making REAL Money Online Using TikTok Ad from Nigeria

Introduction

In February 2024, I joined TikTok with three different accounts, focusing on different strategies for growth and monetization. Interestingly, the account with the fewest followers ended up generating the most revenue, surpassing even my international account. I want to share my journey of learning how to make money through TikTok, even starting from zero followers, specifically utilizing TikTok ads.

When I first started on TikTok, I spent a significant amount of time participating in major live events, gifting to others, and ultimately realizing that my approach was not sustainable. After reaching 1,000 followers, I noticed a quick decline as many who followed me unfollowed soon after. This experience taught me the importance of building a solid following based on genuine interest rather than relying on reciprocation through gifts.

Through dedication and consistent posting, I managed to grow my initial account to 10,000 followers within just two months. However, despite this growth, I wasn't seeing any monetary benefits. Seeking to improve my knowledge, I joined various online communities and occasionally went live, but the community gifting often outweighed the benefits I received.

In September 2024, I decided to take my TikTok experience international and launched another account. A particular video quickly garnered 20,000 followers, leading me to be accepted into the Creator Reward Program. Unfortunately, I was unaware of how TikTok’s payment system worked, such as the need for my videos to exceed one minute and the importance of qualified views.

My fortunes changed once TikTok Ads launched in Nigeria. I invested in paid training to understand the mechanics of TikTok ads. What took place during this time was a revelation; there was an enormous gap in knowledge about TikTok advertising—even from those training me. This prompted me to create my own educational material on TikTok advertising strategies that I now want to share with others.

Setting Up Your TikTok Ad

You don’t need a large following to monetize through TikTok ads. Here’s how to set up your TikTok ad effectively:

1. Account Setup: Click on your profile icon and navigate to TikTok Studio.

2. Promotion: Select the video you want to promote. TikTok offers several goals:

   • Boost account views
   • Increase followers
   • Improve profile views
   • Drive sales (linking to a website or social media)
   • Generate leads (direct messages or phone numbers)

3. Custom Promotion: Choose the custom promotion option. This is critical because it allows you to target specific demographics like age, gender, and interests effectively.

4. Budget: Set your desired budget with the minimum being 1,000 Naira in Nigeria. TikTok recommends promotional packs, but you can customize it as per your needs.

5. Duration: The maximum duration for ads is seven days. Start with one day to test the waters.

6. Payment: Upon selecting your budget and duration, you'll need to recharge your account to facilitate the ad run. After payment, your ad will enter a review phase and then start running.

It is crucial to optimize your video and the associated hashtags before you upload, as this significantly affects your ad performance.

Additional Learning

In my training sessions, I cover not just the ad setup but also video optimization, how to integrate clickable WhatsApp links, targeting through TikTok ad manager, and fine-tuning your video packaging for sales conversion.

If you're interested in learning more or want help marketing your product for a commission through affiliate marketing, feel free to reach out!

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Keywords

• TikTok
• TikTok Ads
• Monetization
• Creator Reward Program
• Growth Strategy
• Affiliate Marketing
• Ad Setup
• Video Optimization

FAQ

Q: Do I need a large following to run TikTok ads?
A: No, you can start making money even with zero followers by effectively utilizing TikTok ads.

Q: How do I target my audience with TikTok ads?
A: You can use the custom promotion feature to select your audience based on demographics, interests, and behavior.

Q: What is the minimum budget for running a TikTok ad in Nigeria?
A: The minimum budget to run a TikTok ad in Nigeria is 1,000 Naira.

Q: How long can I run a TikTok ad?
A: The maximum duration for running a TikTok ad is seven days, but starting with one day can help you test your results.

Q: What should I consider before uploading my video for ads?
A: It's essential to optimize your video with relevant hashtags and keywords to ensure good performance once it runs as an ad.