How To Actually Go VIRAL On TikTok in 2024
People & Blogs
Introduction
In this article, we will dive deep into TikTok's algorithm and provide you with the essential tips to help your content go viral in 2024. Many creators often find their videos stuck around the same view count, commonly referred to as "view jail." This article aims to clarify how TikTok's algorithm works and how you can leverage it for viral success.
Understanding the TikTok Algorithm
The Initial Content Check
When you post a video on TikTok, it's immediately sent to a bot or robot system. This system evaluates several factors to determine whether the video is safe for the platform. These factors include originality, appropriateness (NSFW), and whether the content is discriminatory. If your video is flagged, it may not reach the For You Page (FYP).
Eligibility for the For You Page
One primary reason many videos don’t perform well is that they fail to get onto the FYP. Generally, if a video gets less than 200 views, it's an indicator that it may not be eligible for distribution. Creators often blame their niche for poor performance, but the real issue often stems from the content itself.
Factors for Ineligibility
Here are the main reasons why a video may get flagged as unoriginal or ineligible:
- Unoriginal background video: Using background footage from platforms like YouTube that others can also download.
- Similar script: If your video script is too similar to others, the algorithm can flag it for being unoriginal.
- Common AI voices: Utilizing standard AI voice options that are widely used can also lead to poor performance.
If your video gets above 200 views, congratulations! It’s likely made it onto the FYP.
Evaluating Video Performance
Once your video has passed the initial checks, it’s pushed to a test group of 200-300 people. TikTok evaluates how well the video does with this group and makes further distribution decisions based on the results.
Key Metrics to Watch For
When your video is tested:
- Watch Time: Are people watching your video until the end?
- Engagement: Are viewers liking, sharing, or commenting on your video?
If the metrics are favorable, TikTok will gradually push your video to a larger audience.
Strategies to Go Viral: The E.A.A.R. Method
The E.A.A.R Formula is a four-step process to help you improve your TikTok performance:
Experiment: For the first few weeks, post varied content to see what resonates with the audience. This helps you understand what works and what doesn't.
Assess: Analyze your metrics. Look at watch time, engagement, and what topics performed well. Reverse engineer successful videos to understand their elements.
Adapt: Use your assessments to tailor your future content towards what has previously gone viral. Look for patterns so you can refine your strategy.
Repeat: Consistently apply this process to keep improving and engaging with your audience.
Conclusion
Understanding TikTok's algorithm is essential for any creator looking to go viral. By focusing on original content, monitoring your metrics, and continuously applying the E.A.A.R. method, you can enhance your chances of creating that viral video and reaching a broader audience.
Keyword
tiktok, algorithm, go viral, FYP (For You Page), unoriginal content, engagement, watch time, E.A.A.R. method, experiment, assess, adapt, repeat
FAQ
Q: What causes my TikTok videos to get stuck on low views?
A: Videos that don't make it onto the For You Page (FYP) often receive low views. Common reasons include unoriginal content, inappropriate content, or a failure to engage viewers.
Q: How can I make my TikTok videos eligible for the FYP?
A: Ensure your content is original, engaging, and adheres to TikTok’s community standards. Strive for creativity and uniqueness in your video production.
Q: What is the E.A.A.R. method?
A: The E.A.A.R. method stands for Experiment, Assess, Adapt, and Repeat. It’s a strategy for developing content on TikTok by continuously experimenting with different ideas and refining based on performance metrics.
Q: How long should I experiment before assessing my content?
A: It's recommended to experiment for about 2-6 weeks, producing varied content to see what resonates before assessing the data.
Q: What metrics should I focus on to evaluate my TikTok video’s performance?
A: Key metrics to focus on include watch time, percentage of people who watch the video in full, and levels of audience engagement such as comments, shares, and likes.
