How To *actually* Go Viral on TikTok in 2024 (as a small creator)
Education
Introduction
If you're feeling frustrated with TikTok and believe that going viral is an impossible task, this guide is for you—especially if you're a small creator. Here are three growth strategies to increase your chances of going viral at least once, strategies that I've successfully employed to reach millions of followers and help my students grow to hundreds of thousands.
Strategy 1: Repost Your Own Videos
Reposting your own videos can significantly boost your visibility. But there are a few rules to follow:
- Timing: Repost every 5 to 10 posts, depending on your comfort level.
- Choose Wisely: Only repost videos that have already performed well.
- Leave Originals Up: Avoid deleting the original video; doing so can harm your account's credibility and visibility.
- Wait a Few Days: Don’t repost a video that was uploaded within the last 3 to 5 days.
- Recreate the Video: Instead of simply downloading and re-uploading, use a third-party editor (like CapCut or InShot) to modify and export the video under a different file name for a fresh upload.
This approach has proven successful for many creators, including me, with reposted videos gaining millions of views—sometimes exponentially more than the original.
Strategy 2: Experiment with Video Lengths
TikTok is increasingly favoring longer videos, having introduced formats of up to 10 minutes. As a small creator, this is an excellent opportunity to experiment:
- Short vs. Long: If you're used to short videos, try the longer formats and see how your audience reacts.
- Viewer Retention: Keep in mind that if you can maintain viewer attention for at least 30 seconds, it's worth trying longer videos.
- Content Optimization: Focus on creating engaging material that keeps viewers hooked throughout the video to maximize watch time and interaction.
Experimenting with different lengths will provide insights into what resonates best with your audience.
Strategy 3: Utilize TikTok’s Features
Using TikTok's features effectively is a game-changer:
- Upload Method: Upload videos through your mobile device rather than a laptop to better leverage TikTok’s features.
- Tracking Trends: Stay updated on which features are trending within the platform and incorporate them into your content where relevant.
- Niche-Specific Features: Even if trending features don't fit your niche, utilizing other features can enhance your chances of going viral—like stitches, duets, or filters.
Using TikTok's features creatively can push your content into the realm of the TikTok Creativity Program, boosting your visibility far beyond your current audience.
Conclusion
Growing on TikTok takes strategy, but by reposting your own videos, experimenting with video lengths, and utilizing TikTok's ever-evolving features, you can enhance your chances of going viral.
If you’re interested in more tips and a comprehensive guide, consider downloading my Creator Playbook available at no cost. This guide covers everything from viral video ideation to building a unique niche in the digital realm.
Keyword
- TikTok
- Go Viral
- Small Creator
- Repost Videos
- Video Lengths
- TikTok Features
- Viewer Engagement
- Content Strategy
- Creativity Program
FAQ
Q1: How often should I repost my TikTok videos?
A1: You should repost your videos every 5 to 10 posts, depending on your comfort level.
Q2: Can I delete my original video after reposting?
A2: No, avoid deleting the original video as it can negatively impact your account.
Q3: How long should my TikTok videos be for better engagement?
A3: If you can maintain viewer attention for at least 30 seconds, consider experimenting with longer videos.
Q4: What TikTok features should I focus on to go viral?
A4: Utilize trending features, duets, stitches, and filters to increase your chances of going viral.
Q5: Where can I find more resources on growing my TikTok presence?
A5: You can download my Creator Playbook, which is a free guide covering various growth strategies.
