How to Create Free UGC Ads Using AI
Education
Introduction
Goodbye to expensive advertising agencies and hello to AI-powered User-Generated Content (UGC) ads! If you're unfamiliar with UGC ads, take a moment to learn about them because you've likely seen them on platforms like YouTube Shorts, Instagram Reels, and TikTok.
What are UGC Ads?
A UGC ad is an advertisement that features content created by everyday users rather than the brand itself. This approach resembles hiring social media influencers to review your product or service. A simple example: "I almost lost my small business because I wasn’t tracking my expenses, but now with QuickBooks Online, everything has changed!" UGC ads resonate with audiences as they appear more authentic and relatable.
Why UGC Ads Work
UGC ads build trust with the audience by showcasing real people sharing their honest opinions. This is crucial for converting views into sales and works well for dropshipping, Amazon FBA sellers, affiliate marketers, and businesses promoting both digital and physical products.
But what if you could create these engaging ads without hiring anyone? That’s where AI comes into play. I'll guide you through both free and paid web apps that can assist in creating these ads. You’ll also learn about an AI tool I use that is entirely free and runs locally on your PC.
Getting Started with AI
Before diving in, keep in mind that running AI software locally usually requires a decent GPU with at least 8 GB of VRAM. If you prefer not to invest in advanced hardware, there are resources available and free web applications to help you get started.
Let’s walk through the process step by step:
Step 1: Installing Face Fusion 2.0
Begin by installing a program called Pinocchio, which offers a one-click installer for various AI apps. Navigate to Pinocchio doomu, install it, and search for Face Fusion 2.0 to install. While it's installing, we’ll generate a face.
Step 2: Generating an AI Face
You'll need a realistic face for your virtual influencer. Tools like Stable Diffusion, MidJourney, or Leonardo AI can help you create a high-quality image. I prefer Stable Diffusion, but Leonardo is a solid web-based option with free daily credits.
Save the generated image for the next steps.
Step 3: Writing a Script
Craft a compelling script; you typically have 3-5 seconds to catch your audience's attention, especially on platforms like TikTok. Start with an engaging hook like, "Guess what, you won't believe what I just bought!"
Use ChatGPT or similar services to enhance your script. Input prompts designed for hooks and scripts will help you generate effective text quickly.
Step 4: Voice Over
For your voiceover, you can use 11 Labs for text-to-speech or record your voice for a more natural touch. If you dislike how your voice sounds, 11 Labs also provides voice modulation options.
Step 5: Face Swapping
You can either film yourself or download stock footage of someone speaking to the camera. Use resources like pixel.com if you prefer stock video. Launch Face Fusion 2.0 and replace your face with the captured video.
For those unable to run Face Fusion, find a web-based alternative following similar processes.
Step 6: Lip Syncing and Final Editing
Utilize Face Fusion 2.0 again for lip-syncing. Keep tweaking until you achieve a smooth result. Mix in B-roll footage to distract from any remaining discrepancies as slight imperfections are often undetected by casual viewers. Enhance your video with transitions, effects, and animated captions to maximize engagement.
Step 7: Promotion and Distribution
UGC ads boast impressive conversion rates. Utilize paid platforms like Facebook, Instagram, and TikTok for ad placement. Organic promotion is also effective; create multiple TikTok accounts to regularly upload variations of your ads, maximizing reach and visibility.
Conclusion
UGC ads can revolutionize your marketing strategy without breaking the bank. By leveraging AI and the steps described, you can create compelling ads that resonate deeply with your target audience.
For more helpful resources, be sure to check the link in the description for prompt cheat sheets and stock videos to get you started.
Keyword
UGC ads, AI, free resources, Face Fusion 2.0, script writing, voice over, lip syncing, video editing, social media marketing, TikTok, engagement.
FAQ
Q: What is a UGC ad?
A: A UGC ad is an advertisement that features content created by users instead of the brand, often resembling influencer marketing.
Q: Why are UGC ads effective?
A: They feel more authentic and relatable, which builds trust with the audience and increases conversion rates.
Q: What tools can I use for creating UGC ads?
A: You can use AI image generators like Stable Diffusion or Leonardo AI, video editing tools like Face Fusion 2.0, and voice-over applications like 11 Labs.
Q: Do I need advanced equipment to create UGC ads?
A: While a good GPU enhances performance for local AI software, there are free online tools available that do not require extensive hardware.
Q: How can I promote my UGC ads?
A: You can use paid ads on social media platforms like Facebook and TikTok or promote them organically through multiple accounts and content variations.
