HOW TO GROW ON TIKTOK IN 2024 | The only TikTok growth video you'll ever need to watch

Introduction

Growing on TikTok can seem daunting, especially if you're starting from scratch. However, with the right strategy, dedication, and understanding of the platform, you can achieve quick growth. This article provides a detailed guide on how to succeed on TikTok, including common mistakes that could be hampering your progress. Below are essential steps designed to help you navigate the TikTok landscape effectively.

1. Study the Platform

Before diving into content creation, spend time studying TikTok itself. Observe what types of content perform well and what doesn’t. Pay attention to:

Engaging elements: Notice what captures your attention—shot composition, text overlays, the message, etc.
Scroll triggers: Identify what makes you scroll past a video. What elements cause the content to feel boring?
Trends and sounds: Look for recurring sounds or audio clips being used.

Aim to devote at least 30 minutes daily to studying discerning content instead of mindlessly scrolling. This approach fosters inspiration for your own original content.

2. Set Up a Compelling Profile

To attract followers effectively, you need a well-structured profile. Here’s how to do it:

Profile Photo and Username: These should clearly represent who you are and what content you create. For example, if your niche is health and wellness, using a photo that reflects your theme (like a cooking shot) can help.
Name: This section shows up at the top of your profile. Use search-friendly phrases that relate to your content to help users discover you easily.
Bio: With a character limit of 80, your bio should communicate the value followers gain by following you. Employ clear wording that resonates with your target audience. Instead of a personal description, focus on what you're offering—education, tips, or entertainment.
Adding Links: After reaching 1,000 followers, you can include a link. Use this space wisely to drive traffic, perhaps to a resource that grows your email list or a monetized link.

3. Choose Your Niche

The importance of selecting a niche cannot be overstated. Although TikTok's algorithm is conducive to varied content, narrowing your focus will help the platform understand what to promote.

Defining Your Niche: Choose a specific sub-category within a larger field, such as “at-home fitness for moms” or “budget-friendly home decor.”
Engage with Your Audience: If you’re hesitant about picking a single niche, focus on your target audience instead. Consider who you want to reach and what content they would find appealing. This approach allows you to vary your content while maintaining focus.

4. Create Varied Content Types

Once you have your niche, vary your content to sustain interest and engagement.

Evergreen Content: Create videos that remain relevant over time, regardless of trends. Examples include tutorials and recipes.
Trending Content: Leverage trending sounds and challenges. While this might give you a boost in visibility, don't rely solely on trends for growth.
Degaf (Do Whatever You Feel): Allow yourself creative freedom to make content that expresses your personality and fosters connection without being overly strategic.

5. Organize Your Content Strategy

Using a content calendar can help you plan ahead.

Save Ideas: Collect ideas, trending sounds, and posts that inspire you into organized folders.
Batch Creation: Group similar content types and create them in one sitting for efficiency.
Analyze Analytics: Regularly review performance metrics. Understanding what succeeded or failed helps refine your content strategy.

6. Posting Strategy

Video Length: There’s no one-size-fits-all; your video length should reflect the content you’re creating. Educative content may require more time, while visually-oriented pieces can be shorter.
Frequency of Posting: Consistency is key. Set a realistic posting schedule, whether it’s once a week or multiple times a day.

7. Utilize Hashtags Effectively

Use relevant hashtags related to your content, appearance, and target audience. Avoid generic tags like #fyp and instead focus on details that accurately represent your video’s content.

Common Mistakes to Avoid

Aiming to Go Viral Constantly: Shift your focus from virality to providing value.
Deleting Posts: Avoid deleting content as this disrupts the algorithm's understanding of your profile.
Neglecting Analytics: Regularly study your posts to understand audience preferences.
Using Irrelevant Hashtags: These can hinder your reach.
Ignoring Comment Engagement: Engage with your followers to build community and improve video performance.

Conclusion

Implementing these strategies can significantly improve your TikTok growth and engagement. The focus should always be on providing value while building genuine connections with your audience. Keep experimenting with your content to find what resonates best.

Keywords

TikTok growth
Content creation
Niche selection
Profile optimization
Evergreen content
Trending content
Hashtags
Audience engagement
Video analytics

FAQ

Q1: Do I need to choose a niche to succeed on TikTok?
A: While choosing a niche can help streamline your content and improve discoverability, it is not mandatory on TikTok due to the nature of its algorithm.

Q2: How often should I post on TikTok?
A: The frequency can vary. Focus on a realistic schedule you can maintain consistently, whether that’s once a week or multiple times a day.

Q3: How do I create evergreen content?
A: Evergreen content should be useful and relevant over time, such as tutorials, recipes, or how-to videos that don’t rely on trends.

Q4: What type of video length works best on TikTok?
A: There’s no specific length that guarantees success. The video length should depend on the type of content; educational content may be longer, while visually-focused videos can be shorter.

Q5: How should I use hashtags?
A: Use hashtags that are directly relevant to your content, visually represent your video, and are aligned with your profile’s niche for better reach.