How to Make Video Ads using AI
Howto & Style
Introduction
Creating a video ad can significantly enhance your business's marketing strategy, especially in today’s digital landscape. In this guide, we will walk you through the step-by-step process of making an attractive video ad using an AI-powered tool. With no prior experience needed, you can produce a professional video ad that is suitable for various platforms like YouTube, Facebook, and Instagram, all for free.
Step 1: Create Your Account on InVideo
To get started, you need to sign up for a free account on InVideo, an intuitive video creation tool. Click the link in the description to visit the InVideo homepage. Select "Get Started," and choose the option to sign up with Google for a seamless registration. Once your account is created, you'll land on the editing dashboard.
Step 2: Choose a Video Template
InVideo offers a variety of pre-designed video templates. As we are creating an ad, search for “video ads” in the template gallery. Explore the available options and select one that resonates with your vision. Make sure to pick a video size that corresponds to the platform where you’ll post the advertisement. Then, click “Use Template” to proceed to the editing area.
Step 3: Add Your Content
Now it’s time to enhance the template with your content. Double-click to edit existing text, adjusting it to convey your message clearly. You can also modify text properties, including size and color.
Capture Attention
To create a successful ad, focus on the first three to five seconds to capture viewers' interest. Your intro should address what people care about in relation to your product. For instance, if you're promoting perfumes, an attention-grabbing line could be “Introducing perfumes like never before.”
Customize the Background
Once the attention-grabbing intro is in place, consider modifying the background video. Browse the stock videos on InVideo or upload your own to add authenticity and trust to your advertisement.
Convey Your Main Message
After the introduction, communicate the key features or benefits of your product. In our perfume example, you might include “Made with fresh and natural ingredients.” Use the video editing tools to insert and trim videos accordingly.
Final Call-to-Action
In the concluding part of your video ad, instruct viewers on what they should do next—like visiting your website or making a purchase. It’s effective to provide your website link or physical store address as part of your call-to-action.
Add Your Branding
Don't forget to include your logo at the end of the video to enhance brand recognition. This visual anchor helps viewers remember your brand long after they’ve seen the ad.
Include Music and Voiceover
To make your advertisement more engaging, add background music and a voiceover. InVideo allows you to select from a variety of music genres or upload your own tracks. Additionally, you can use AI-generated voiceovers to narrate your message for a more personal touch.
Final Adjustments and Exporting
Once your video is complete, you can adjust audio levels and make final edits to ensure a polished product. Click “Export” to download your video ad. Note that the free version allows you to download in 720p resolution with a watermark.
Using Free Stock Videos
If you need more video content, sites like Pexels offer a collection of free stock videos that can be easily downloaded and incorporated into your ad project.
Conclusion
Now that you know how to create a professional-looking video ad using AI, you can leverage this method to boost your marketing efforts and attract more customers.
Keywords
- Video Ads
- InVideo
- AI Tools
- Marketing
- Stock Videos
- Branding
- Voiceover
FAQ
1. Do I need any prior experience to create a video ad?
No, the process is designed for users of all skill levels, so you don’t need any previous experience.
2. Is InVideo free to use?
Yes, InVideo offers a free version, although there are limitations on video resolution and the presence of watermarks.
3. Can I upload my own music for the video?
Absolutely! You can upload your own audio files or choose from the royalty-free music offered by InVideo.
4. How long does it take to create a video ad?
The time it takes will vary based on your content and familiarity with the tool, but creating a basic ad can take anywhere from 30 minutes to a few hours.
5. Can I use stock videos from other sources?
Yes, you can use stock videos from various websites, such as Pexels, to enhance your advertisement.
