How to make viral Instagram Reels - NOT how you think…

Introduction

In recent months, I've experienced an incredible growth on Instagram, skyrocketing from about 35,000 followers to over 66,000. Surprisingly, I'm not employing the typical tactics that you often hear about. For instance, I don't edit my reels in the Instagram editor, I don't overload my posts with hashtags, and I don't stress about the timing of my posts. Moreover, many of my reels don't even align with current trends.

The truth is, you don't need to rely on popular hacks to grow your Instagram presence. In fact, many creators get bogged down by these tactics and overlook more significant strategies that can lead to growth. In this article, I’ll share what I believe to be the real keys to crafting reels that garner views and followers, with some of my reels consistently reaching 20,000, 30,000, or even 100,000 views.

Understanding the Types of Reels

When it comes to Instagram reels, I categorize them into two main types: trendy reels and original content.

Trendy Reels: You’re likely familiar with these. They typically involve short, highly visual clips (usually around seven seconds) that capitalize on trending audio.
Original Content: In contrast, original reels resemble mini YouTube videos that provide valuable information or tips. These reels depend on your niche and audience and often feature direct engagement, like talking to the camera.

Both types are crucial to a successful Instagram strategy, so keep them in mind as you create.

Idea Generation is Key

One significant area where many creators spend too little time is brainstorming ideas. Instead of focusing on optimization tactics like hashtags or posting schedules, spend your energy here! A strong idea can yield better results than any optimization hack.

I simplified the factors that contribute to virality into a framework I call the Three T’s of Virality: Taboo, Timely, and Tangible Tips.

1. Taboo

This involves discussing topics that are less commonly addressed, which can resonate well in niches like financial transparency and body positivity. Content that speaks to sensitive issues can lead to higher engagement.

2. Timely

This category includes trendy reels that use current audio or reflect hot topics in your niche. You can also leverage pop culture references to fit your message.

3. Tangible Tips

Content that provides actionable advice that followers can implement immediately tends to get saved and shares. The more relevant and helpful your tips are to your audience, the better.

Redirect the time you spend fretting over hashtags and posting times into brainstorming. You’ll achieve better results!

Filming and Editing Your Reels

To make the process efficient, I’ve developed a filming system. Here’s how I create my reels:

Set Up: I use a Manfrotto tripod and a Sony ZV1 camera for filming. Ensure you position the camera for optimal lighting and angles.
Recording: I don't worry about hitting record perfectly each time. I keep the camera running and just edit out the parts I don’t want later.
B-Roll Gathering: After capturing the main content, I collect B-roll (supporting footage) to enhance the video. I sometimes use stock footage from platforms like Storyblocks if I can't capture the clips myself.
Editing Process: I prefer editing on Premiere Pro. First, I delete all dead air and select the best takes. Then, I enhance the video with animations or captions, ensuring to maintain viewer engagement.
Trendy Reels: For trendy content, I find the audio on Instagram, screen record it, and airdrop to my laptop. I edit the clips to fit the trending audio and keep the style minimal.
Exporting and Posting: I upload the completed reels from my computer to Instagram, add a few relevant hashtags, and schedule them as needed.

By focusing on crafting strong ideas and engaging content while adopting a well-organized filming process, you’ll see the results in your follower growth on Instagram.

Conclusion

In summary, making viral Instagram reels does not require a multitude of hacks or strategies; rather, it relies on creative thinking, strong content, and efficient execution. Focus on the types of content, the idea generation, and your filming process to elevate your Instagram presence.

Keywords

Instagram Reels
Trendy Content
Original Content
Virality
Taboo
Timely
Tangible Tips
Filming Process
Editing Techniques

FAQ

Q: How can I grow my Instagram account without using hashtags?
A: Focus on creating original and engaging content that resonates with your audience. Brainstorm strong ideas rather than just relying on hashtags.

Q: What are the two main types of Instagram reels?
A: The two main types are trendy reels, which rely on current trends and audio, and original content, which provides valuable information or tips.

Q: How do I come up with ideas for my reels?
A: Use the Three T’s of Virality: create content that is taboo, timely, or offers tangible tips.

Q: What software do you use to edit your reels?
A: I edit my reels using Premiere Pro, but you can also use mobile editing apps depending on your comfort level.

Q: Can I use stock footage in my Instagram reels?
A: Yes, utilizing stock footage from platforms like Storyblocks can enhance the quality of your content.