HOW TO MAKE YOUR REELS GO VIRAL (0 - 35M Views?) Instagram Growth | Sunny Gala
Education
Introduction
In today's digital landscape, Instagram Reels have emerged as one of the fastest and most effective methods to expand your reach, gain followers, and grow your overall presence on the platform. With my personal experience resulting in over 33 million reaches in just 30 days, and 21,000 new followers in the last two weeks primarily achieved through Reels, I can confirm that this format offers a significant advantage for building an audience. To share my insights, I’ll break down a three-step framework that can help your Reels go viral.
Step 1: Content Creation and Filming High-Quality Videos
To kick off your Instagram Reels journey, start by defining your niche. Explore the Reels tab and identify what content excites you. Instagram’s algorithm will continually show you similar content, making this an ideal way to gather inspiration.
Once you have a concept in mind, focus on filming high-quality videos. Fortunately, expensive cameras aren’t necessary. Most smartphones today can shoot in 4K, and even those that can only manage 1080p still produce excellent quality. It’s also convenient to edit on your phone, reducing time wasted on file transfers.
To elevate your filming technique, familiarize yourself with five key cinematic movements:
- Still Shot
- Follow Shot
- Arc Shot
- Push In Shot
- Push Out Shot
Practice these movements regularly, and you'll be capable of crafting visually appealing content for various niches.
Step 2: Editing for Consistency and Quality
After recording, the next step is editing. Simplifying your editing process will help maintain your consistency in uploading high-quality Reels. Numerous advanced video editing apps are available that allow you to edit directly from your phone. I use the VN Video Editor app for its user-friendly interface and effectiveness.
As you edit, maintain a consistent style concerning color grading, transitions, and fonts to ensure brand consistency. I encourage you to consider editing techniques; for instance, saving project files for future use can save time and enhance efficiency.
Step 3: Sustainable Upload Schedule
Sustainability is key. According to the Pareto Principle, focus on the 20% of your efforts that yield 80% of the results. Once you identify what works, it’s crucial to define a sustainable upload schedule. Whether you decide to post daily or every few days, ensure you remain consistent.
Aim for a minimum of three Reels per week. Importantly, if you identify a “high performing reel” (a reel that greatly surpasses average views), analyze its elements—font, audio, editing style, etc.—and replicate its success in future videos. Lastly, consider re-uploading viral content every few months with updated audio to reach new followers who may not have seen it previously.
Conclusion
To summarize the framework:
- Keep it Simple: Choose a niche you enjoy and learn to shoot and edit from your phone.
- Keep it Sustainable: Define your upload consistency, aiming for three Reels per week.
- Keep it Flexible: Constantly experiment and give your own spin to trends.
By implementing these practices, you can effectively create engaging, high-quality Reels and maximize your potential for virality.
Keywords
Instagram Reels, Viral Content, Followers, High-Quality Videos, Editing, Consistency, Cinematic Movements, Engagement, Sustainability, Content Strategy.
FAQ
Q: How can I increase my reach on Instagram using Reels?
A: Focus on creating high-quality, engaging content in a niche that interests you. Utilize trending audios, apply cinematic movements, and engage with your audience through comments and shares.
Q: Do I need expensive equipment to shoot high-quality Reels?
A: No, most modern smartphones can capture high-quality video (up to 4K). Keeping the filming and editing process simple on your phone is ideal for consistency.
Q: How often should I post Reels?
A: A minimum of three times a week is recommended to maintain visibility and engagement, but the frequency can depend on your capabilities and content type.
Q: What are high performing reels?
A: High performing reels are those that exceed your average views significantly. Analyzing their elements helps you replicate similar successful content.
Q: Can I re-upload old Reels?
A: Absolutely! Re-uploading popular Reels with updated audio can reach new followers and potentially gain even more views.
