How To Use A.I. For Lead Generation
Education
Introduction
In today's fast-paced digital landscape, personalizing your lead generation campaigns is crucial for achieving sales success. After setting up thousands of lead generation campaigns, one key insight stands out: the more personalized your approach, the greater your potential for sales.
The Shift in Email Strategies
Years ago, I could easily send over 3,000 emails a day without any personalization and still generate sales. However, with the average person now receiving 121 emails daily—most of which are generic and templated—standing out in a sea of sameness requires a fresh approach. Even minimal personalization can elevate your campaigns above the noise, but the manual process of personalizing each email can be prohibitively time-consuming. For instance, if it takes about 2 minutes to personalize and 3 minutes to send a message, sending 200 messages every day would equate to around 1,000 minutes or over 16 hours dedicated to this task alone.
Introducing Be Human
Fortunately, there’s a more efficient way to personalize your outreach: Be Human. As a disclaimer, I'm not currently sponsored by this platform, but I've seen clients achieve impressive results using it. The process it offers is simple yet powerful.
Step 1: Record Your Template
To get started, record a template video using your webcam, phone, or any external camera on Be Human’s platform. In your template, include placeholders like "first name," "last name," or "business name" to integrate personal data for each prospect.
Step 2: Connect Your Data
Next, you can easily connect your data to the template. This could involve importing a spreadsheet via Google Sheets, integrating with over 5,000 applications, or utilizing APIs like Zapier or Make. Be Human takes the provided data and personalizes your videos according to your template.
Step 3: Send Your Videos
Finally, you can send your personalized videos through various channels, including LinkedIn, cold email, or directly from Be Human’s platform. Remarkably, this allows you to generate thousands of personalized videos in seconds using their A.I. technology.
The Power of A.I. in Video Personalization
Be Human’s A.I. studio is the cornerstone of this process. You create personalized videos at scale by crafting scripted messages that can easily switch names or details. For example, you might say, “Hey [name], I just got notified…” and then use various methods to connect with your audience.
Whether you're targeting potential customers or engaging with existing ones, the ability to send quick video messages can significantly enhance your outreach. Even if the video quality isn't perfect, most recipients won’t notice, especially if they watch it at an accelerated speed.
This innovative approach isn't limited to cold outreach; it can also be useful for onboarding new clients, confirming bookings, or reinforcing connections after sales calls.
For more insights on maximizing your lead generation efforts, be sure to check out our video on the four essential lead generation tools we utilize in our company.
Keywords
- A.I.
- Lead Generation
- Personalization
- Be Human
- Email Outreach
- Video Marketing
- Data Integration
FAQ
1. How does A.I. improve lead generation?
A.I. enhances lead generation by automating the personalization process, allowing businesses to send targeted messages quickly and efficiently, thereby increasing engagement and conversion rates.
2. What is Be Human?
Be Human is an A.I.-powered platform that enables users to create personalized video messages at scale, making outreach efforts more effective.
3. Can I use Be Human for platforms other than email?
Yes, Be Human allows you to send personalized videos over multiple channels including LinkedIn, SMS, and through direct messaging via its platform.
4. Is the video personalization quality noticeable?
While the quality may not be perfect, most viewers won't discern the difference, especially if they are watching at faster speeds.
5. What are the steps to create a personalized video?
The steps include recording a template video, connecting your data through various integrations, and finally sending out your personalized videos across your desired platforms.
