I Built an AI Agency from Scratch With NO Money

Introduction

In under 24 hours, I set out to create an AI automation agency entirely from scratch, aiming to prove the feasibility of building a successful business in the tech-driven world of automation. My previous experience allowed me to build an AI chatbot in under ten minutes, but I wanted to validate that creating a $ 3 million per year agency was not just a stroke of luck. I established a plan with the following three constraints:

1. I cannot build an AI automation agency in the real estate niche.
2. I cannot spend any money to build the AI automation agency.
3. I cannot use any outside help.

Finding a Niche

The first step in starting the agency was to find a lucrative niche to target. I determined a successful niche should meet two key requirements:

1. Most business owners in this niche should use Facebook ads to acquire clients.
2. Business owners should be able to generate a return on investment (ROI) within 30 days.

After some research using the Facebook Ads Library, I discovered that the real estate niche IS popular but doesn’t meet the second requirement since closing a real estate deal can take several months. Shifting my focus, I explored the Med Spa industry. Here's why the Med Spa niche met my criteria:

• The Facebook Ads Library was filled with ongoing ads from various Med Spas.
• An advertisement for a facial treatment priced at $ 99 demonstrated that customers could make quick purchase decisions.

Meeting both requirements meant that a Med Spa could use the AI chatbot effectively for lead generation and profitability.

Building the AI Chatbot

The next step was to build the AI chatbot. To adhere to my rules of no money spent and no outside help, I used free trials of Zapier and GoHighLevel.

I started by researching the types of ads being run by Med Spas to gain insights on how the chatbot should operate. Using Zapier, I developed a straightforward flow that employed ChatGPT to create tailored responses for potential clients.

The bot qualifies each lead with a set of five questions pertaining to any Med Spa offer, ensuring that it could effectively set up appointments or inquiries. Additionally, I prepared the bot with frequent questions clients typically ask, enhancing its functionality and user experience.

Pricing and Client Acquisition

With the AI chatbot created, it was now time to structure the pricing strategy and service offerings. There were two types of Med Spa owners to target:

1. Those who are already running Facebook ads.
2. Those who are not utilizing Facebook ads yet.

For Med Spas actively running Facebook ads, I developed a tiered pricing structure based on the number of new leads generated monthly:

• Starter Plan (0-200 New Leads): $ 197/month
• Professional Plan (200-1,000 New Leads): $ 397/month
• Enterprise Plan (1,000+ New Leads): $ 697/month

This pricing model ensures that as the client’s revenue increases due to effective marketing, they would be inclined to continue using the service.

To attract more clients, especially those not running Facebook ads, I proposed to run their advertising for free, charging them only for the ad spend and the AI chatbot services. This compelling offer positioned me favorably against competitors and allowed me to gain trial clients quickly.

Conclusion

In just 24 hours, I built an AI automation agency from scratch without spending any money or seeking outside help. All that remains is to establish a website and start reaching out to potential clients. If you’re eager to start your journey to building a profitable AI automation agency, I've linked a free, step-by-step course in the description below that provides insights from building the chatbot to client acquisition and pricing strategies.

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Keywords

• AI Automation Agency
• Chatbot
• Med Spa
• Facebook Ads
• Lead Generation
• ROI
• Pricing Strategy
• Free Trial

FAQ

Q: What is an AI automation agency?
A: An AI automation agency provides automated solutions using AI technologies, often catering to specific industries, like Med Spas, to optimize lead generation and customer interactions.

Q: Why did you choose the Med Spa niche?
A: The Med Spa niche had a high volume of Facebook ads and allowed for quicker returns on investment, making it suitable for automated lead generation.

Q: What tools did you use to build the chatbot?
A: I used Zapier and GoHighLevel, both of which offer free trials, enabling me to set up the AI chatbot without any costs.

Q: How did you structure pricing for your services?
A: The pricing model included tiered plans based on the number of leads generated, which ensures clients pay in correlation with the business they gain.

Q: What approach did you take to acquire clients?
A: I offered free trials and proposed to run Facebook ads for Med Spas in exchange for ad spend and chatbot service fees to attract potential clients.