I used AI to script this Real Estate Video ?
Science & Technology
Introduction
In today’s digital age, artificial intelligence (AI) is becoming an integral part of how we conduct our daily tasks, including within the real estate industry. AI can be both a helpful tool and a source of concern, particularly when it comes to video marketing in real estate. Recently, I found a productive balance while creating a walkthrough video for a client, which involved using ChatGPT to script the content. Let me share my experience on how this worked out seamlessly.
Background
My name is Ken, and I’m a real estate videographer and photographer based in Tampa, Florida. Real estate walkthrough videos can sometimes fall short of engaging the audience as often there's a lack of dynamism—agents may hesitate to appear on camera, or they might be restricted due to MLS guidelines. The project I was working on was destined for social media, allowing us a bit more freedom to create an exciting and engaging presentation.
A few weeks ago, a client approached me wanting a lively and captivating video. Our initial filming attempt resulted in numerous outtakes and eventual delays due to the weather. After a bit of back and forth, we decided to regroup and refilm the video. My client requested that I send over a script for him to review before shooting.
The Use of ChatGPT
With little time left to craft a well-thought-out script, I turned to ChatGPT. I simply input the listing description, and miraculously, it generated a nearly perfect script for the video—complete with suggestions for b-roll footage.
The script produced was as follows:
“Hi, I’m Frankie Ritchie, and this is the Pinnacle of South Tampa living.
Step inside and be amazed by the architectural beauty crafted by superior Tampa architects. This home spans just over 1600 square feet and features luxury throughout.
On the first level, you’ll find high ceilings, luxury wood floors, and elegant Satori Calcutta tile. This sun-drenched kitchen is an absolute chef's dream, featuring polished stone countertops, shaker cabinets, and high-end stainless steel appliances, flowing seamlessly into the living and dining area.
The living and dining areas exemplify modern sophistication, with ample windows filling the space with natural light. Nearby, a stylish half bath ensures your guests' comfort.
Let’s head up the staircase to the second level, where two large guest bedrooms await, complete with spacious closets and a full bathroom featuring a custom wood vanity and polished stone.
Finally, we’ve arrived at the third floor, where the primary suite features a walk-in closet and an ensuite bathroom boasting Satori Calcutta tile, a custom double vanity, and a luxurious walk-in shower.
This luxury townhouse is completed with a tandem two-car garage for your convenience and security.
Are you ready for a lifestyle change? Then 2217 Soho Bay Court awaits you!”
We did keep a few outtakes in the final cut, as they contributed to the video's authenticity and his laid-back personality. Surprisingly, we had far fewer outtakes this time—most of the mistakes were easily edited down to one or two. We collaborated on the script using iCloud Notes, allowing both of us to make revisions in real time, enhancing the process's efficiency.
Final Thoughts
Using AI such as ChatGPT can significantly aid in producing quality video content efficiently; however, it's vital to verify the information provided, as AI may not always have the most recent details. In crafting the prompt carefully, I was able to extract key elements for the walkthrough video script. AI can act as an incredible tool that enhances our skill set while allowing for creativity and innovation in the process.
If you're interested in learning more about creating real estate videos, including editing and color grading, I've developed a comprehensive course on Pilot Institute. You can use the code “dobo” or “spring code” to save fifty dollars. Link in the description below!
Stay original!
Keywords
- Real Estate
- AI
- ChatGPT
- Video Marketing
- Walkthrough Videos
- Tampa
- Script
- Social Media
- Collaboration
- Efficiency
FAQ
Q: How did AI help in scripting the real estate video?
A: AI, specifically ChatGPT, generated a detailed and engaging script from the listing description, which saved time and improved the video quality.
Q: What challenges did you face while creating the video?
A: The initial shoot had many outtakes due to a lack of preparation and adverse weather conditions.
Q: How did you incorporate the client into the video?
A: The client, Frankie, delivered the scripted lines on camera, and we included fun outtakes at the end to enhance authenticity.
Q: Can AI be used in other areas of real estate marketing?
A: Yes, AI can assist in various marketing tasks, including content creation, data analysis, and enhancing customer engagement strategies.
Q: Where can I learn more about creating real estate videos?
A: I offer a full course on creating and editing real estate videos, available on Pilot Institute. Use discount codes to save on enrollment!
