Introducing Campaigns: Marketing campaigns instantly made with AI
Entertainment
Introduction
Welcome to our latest announcement about an exciting new feature at Jasper—Campaigns! In this article, we'll explore how you can now create marketing campaigns effortlessly using AI technology. With over 200 participants joining live, it’s a thrilling time for us, and we aim to make your marketing efforts easier and more efficient.
What’s New with Jasper Campaigns
Jasper Campaigns streamlines the campaign creation process, enabling you to generate all the necessary marketing assets for your upcoming campaigns within minutes rather than weeks. Whether you're in SaaS, retail, or any other industry, you can utilize this feature effectively for your marketing needs. Stick around to learn more about how we structure our campaigns through the stages of preparation, creation, and distribution.
The Three Stages of Marketing Campaigns
Think of the process as similar to cooking:
Prep Stage: Conduct research on your offers, competitors, and trends.
Create Stage: This is where Jasper shines, as it helps you create marketing assets rapidly.
Distribute Stage: Once you have your assets, it’s time to publish and monitor the results.
Before diving into creating content, you should gather your campaign brief that will guide Jasper—including your brand voice, audience, goals, and metrics.
Live Demos of Jasper in Action
To illustrate the power of Jasper Campaigns, we ran live demonstrations featuring three example campaigns: a SaaS webinar, a Black Friday campaign for a membership service, and a product launch from a fictional retailer.
Example 1: SaaS Webinar
We created a campaign brief for a webinar titled "State of Remote Work." Jasper quickly generated assets including an email sequence that highlighted the event, calls to action, and promotional social media content, all crafted in a consistent brand voice.
Example 2: Black Friday Campaign
Next, for a fictional travel service called “Going,” we developed a Black Friday campaign, generating promotional emails and social media posts boasting a special offer for their premium membership. Jasper consistently helped position urgency and excitement over the deal.
Example 3: Product Launch
In our final example, we repurposed a press release for a new virtual reality headset called “Goggles” from a fictional brand, Orange. Jasper generated creative assets including Google ads, landing page copy, and social media posts, all tailored to fit the brand’s tone of voice.
The ease and speed of generating high-quality marketing collateral make Jasper Campaigns an indispensable tool for any marketing team.
Conclusion
If you’re looking to save time and enhance the efficiency of your marketing efforts, Jasper Campaigns allows you to create high-performing marketing assets swiftly, helping you to achieve your goals faster.
Keywords
- Marketing campaigns
- AI technology
- SaaS webinar
- Black Friday campaign
- Product launch
- Brand voice
- Content creation
- Marketing efficiency
FAQ
Q: What are Jasper Campaigns?
Jasper Campaigns is a new feature that allows users to create marketing campaigns and generate essential marketing assets in minutes using AI technology.
Q: How does the campaign creation process work?
The campaign creation process is divided into three stages: preparation, creation, and distribution. Users prepare by researching offers and competitors, use Jasper to create assets, and then publish and monitor the results.
Q: Can Jasper generate content for different marketing channels?
Yes, Jasper can generate tailored content for various marketing channels such as emails, social media posts, ads, and landing pages, ensuring that each piece fits the desired tone and context.
Q: How can Jasper ensure the generated content is aligned with my brand?
Users can input their brand voice and campaign brief, allowing Jasper to understand the unique style and messaging of the brand, ensuring consistency across all generated content.
Q: Is there a limit to the amount of content that can be included in a campaign brief?
Currently, there isn’t a limit on the length of the campaign brief. Users can include extensive information, and Jasper will extract the most relevant details for content creation.
