Is AI voiceover good now?!
Film & Animation
Introduction
Creating a standout advertisement has never been easier, thanks to advancements in AI voiceover technology. Today, I’ll guide you through the process I used to create a compelling ad using a single camera, no crew, and the innovative AI voiceover tool from Artless. Our goal was to highlight a pair of headphones in a spec ad while testing the effectiveness of AI-generated voiceover. In this article, we’ll cover the three key stages: pre-production, production, and post-production.
Pre-Production
Starting with an efficient pre-production phase is crucial. We aimed to maintain flexibility in our shoot schedule to embrace spontaneity in our creative process. To kick things off, I crafted a simple mood board to inspire our vision and set the tone for the project. While the level of detail in pre-production can vary from project to project, my approach was to gather light imagery and general shot inspiration that would encourage creativity during filming.
One vital component was selecting the right music beforehand. I chose a chill ambient track that complements the storytelling and allows room for our voiceover and sound effects.
Script and Voiceover
Once the music was settled, I proceeded to craft the voiceover script inspired by the subject of the headphones and the soothing sounds of the chosen song. The script revolved around an implicit theme of exploring mental spaces, facilitated by music and visuals.
Using Artless’s AI voiceover feature, I could effortlessly explore various voice options available on their platform. After selecting a voice that resonated best with our concept, I pasted my script into the system and generated the voiceover. The output was impressively humanlike, clear, and suitable for our narrative.
Production
Shooting the ad was fairly straightforward. We selected two main settings and aimed to capture shots that conveyed the essence of the product. Our shooting style involved mounted shots, orbiting movements, and dynamic close-ups to add texture and depth. By maintaining some consistency in our angles and movements across both locations, we enhanced our editing flexibility, making it easier to transition between the two settings.
Throughout the shoot, I remained open to variations in lighting and was quick to adapt to interesting light patterns. By focusing on the environment and capturing unique visuals, we reinforced our storytelling.
Post-Production
In post-production, I pulled together all the clips and sound effects, along with the music track that aligned with the moment the visuals begin. For the voiceover, I selected the “Serenity” voice option from Artless and generated multiple variations to capture the right feel for our ad.
The editing process involved carefully timing the voiceover to sync with the visuals, which included adding spatial elements. To enhance the final audio quality, I applied a reverb filter to give the voiceover a more polished sound. After adjusting the settings to my liking, we finalized the project.
Conclusion
The outcome showcased not only the potential of AI voiceover technology but also how seamlessly it integrates into a project workflow. With results that were crisp and engaging, it was remarkable to see how this advanced tool can elevate storytelling in advertisements.
Don't forget to check out the impressive features that Artless provides to streamline your creative endeavors.
Keyword
AI voiceover, Artless, production, post-production, advertisement, script, flexibility, creativity, editing, ambient music.
FAQ
Q: What was the goal of using AI voiceover for the ad?
A: The aim was to create a spec ad for headphones while testing the effectiveness of Artless’s AI voiceover technology.
Q: How did you choose the music for the ad?
A: The music was selected prior to filming to set the tone, ensuring it complemented the voiceover and sounds of the visuals.
Q: What steps are involved in the production phase?
A: The production phase included capturing various shots, maintaining consistency across locations, and adapting to environmental lighting.
Q: How did you improve the voiceover quality in post-production?
A: Voiceover quality was improved by timing it with visuals and applying audio effects like reverb to enhance clarity and presence.
