Lawrence Geoffrey Abraham - Co-Founder of Spoken.io Exclusive Interview Podcast
People & Blogs
Introduction
In a journey that unveils a tapestry of unexpected turns and enriching experiences, Lawrence Geoffrey Abraham reflects on his professional path that led him to his current role as Co-Founder of Spoken.io. His story showcases the power of resilience, innovation, and the pursuit of passion.
Early Career: The Consulting Firm and Bicycle Taxi
After graduating from college, Lawrence joined a consulting firm. Although he appreciated his time there, he felt restless and sought a different direction. This restlessness propelled him to start riding a bicycle taxi as a means of transportation for work. Eventually, he founded a bicycle taxi company, which expanded impressively to boast 100 operators.
Fuelled by a desire for further knowledge and growth, Lawrence pursued an MBA. His college friend, Dane, played a significant role in his journey. Their long walks together became a space for them to exchange ideas and support each other's aspirations. When Dane began exploring new ventures and soon pondered his third company, he invited Lawrence to join him. Without any prior experience in the furniture industry, Lawrence seized this unique opportunity, determined to acquire the knowledge necessary to understand the problems consumers faced.
Discovering a Market Need
Lawrence and Dane's exploration of the online furniture shopping experience revealed that it was often frustrating and chaotic for consumers. This insight became a catalyst for their new venture, Spoken.io, where they aimed to simplify the online furniture buying process by presenting options in a quick, accessible manner.
Influences in Life
Reflecting on those who have influenced him the most, Lawrence speaks fondly of his father and grandfather. He carries their names in honor of their enduring legacies. His grandfather immigrated from Lebanon, starting life with nothing, ultimately achieving success through hard work and tenacity. Lawrence's father exemplified entrepreneurship, taking significant risks by starting multiple businesses—some failed, but he always embraced creativity and innovation.
Overcoming Challenges
Life's challenges have shaped Lawrence significantly, particularly the loss of his father at the age of 64. This poignant moment aligned with his graduation from his MBA program, marking a transition in his life. As the only child, he took on the responsibility of caring for his mother, which delayed the launch of his career. The journey to regain stability and momentum proved long and arduous, but ultimately rewarding.
Lessons Learned
Through his professional experiences, Lawrence emphasizes the importance of compounding— be it knowledge, relationships, or trust. Understanding and valuing these elements has become foundational to his approach in business and life.
The Digital Landscape for Brands
When discussing the current challenges for brands in the digital space, Lawrence points to the struggle of defining a consistent and unique voice. Building consumer trust hinges on establishing this voice, which can effectively communicate how the product addresses customers’ pain points. Spoken.io aims to alleviate frustrations in online furniture shopping, streamlining the process and providing a seamless experience.
Personal Life
Outside of work, Lawrence cherishes time spent with family and friends and prioritizes exercise. He finds joy in the company of his young daughter, further motivating him to create a meaningful life.
Advice for Aspiring Entrepreneurs
For those aspiring to be entrepreneurs or reach executive positions, Lawrence offers sage advice: "Become good at a set of skills; if you want a title, it will follow." This philosophy underscores the value of competency as the foundation on which success is built.
Keywords
- Consulting Firm
- Bicycle Taxi
- Entrepreneur
- MBA
- Market Need
- Online Furniture Shopping
- Influential Figures
- Challenges
- Compounding
- Digital Space
- Unique Voice
FAQ
1. What inspired Lawrence Geoffrey Abraham to start his own company?
Lawrence's inspiration stemmed from his desire for change and his experience with the frustrating online furniture shopping process.
2. Who influenced Lawrence the most in his life?
Lawrence considers his father and grandfather as his greatest influences, admiring their resilience and entrepreneurial spirit.
3. What were some challenges Lawrence faced and how did he overcome them?
Lawrence faced the loss of his father during a pivotal moment in his life. He was able to overcome this challenge by taking on family responsibilities and gradually regaining stability.
4. What lessons has Lawrence learned from his professional career?
He emphasizes the significance of compounding trust and knowledge, as these relationships can lead to greater success.
5. What advice does Lawrence have for aspiring entrepreneurs or executives?
He encourages individuals to focus on developing their skills, asserting that titles will naturally follow as a result of competence.
