New in Sept ‘24: Report builder, AI content helper, and more

Introduction

Welcome to AT's monthly product updates! This month, we have seven noteworthy updates to share with you. Let's dive right into two exciting new launches.

Report Builder Beta Launch

We are thrilled to announce the beta version of our Report Builder. This powerful tool allows you to create custom reports using widgets from Site Explorer and Rank Tracker. To get started, simply click on "Create" and add widgets to build and customize your report using existing projects, portfolios, and custom targets.

For instance, if you want to generate a monthly SEO report summarizing vital metrics for a client's website, you can include widgets from Site Explorer. Some widget options include:

Summary of the last 30 days
Organic search data for the last 30 days
Organic traffic by location over the last 30 days
Top organic keywords for the last 30 days
New backlink profile metrics

You can create various reports ranging from competitor analysis to brand monitoring.

AI Content Helper Beta Launch

Additionally, we are excited to introduce the beta version of our AI Content Helper tool. Simply type in the keyword you aim to rank for and select relevant competitors for your page. The content helper will use AI algorithms to identify the core topics related to your target keywords, and it will evaluate both your content and that of your competitors against these topics.

As you compose your content, you'll receive basic recommendations and suggestions for titles, meta descriptions, and headings. We have many more features planned for the future, so stay tuned! Currently, the content helper is available to all paid subscribers, and we welcome your feedback during this beta phase.

Site Explorer Overview 2.0

In the latest update to Site Explorer, we've introduced an improved Overview 2.0 section. Now, you can access a new Page Search tab where you can view charts for metrics such as page traffic, paid keywords, and paid pages—all in one place.

Site Structure Report Enhancements

We've also upgraded the Site Structure Report to display URL metrics for paths. For example, when analyzing the URL hs.com, you will now see metrics for both the path and the homepage, enhancing your ability to track performance. We’ve also added icons to differentiate between paths and web pages for better usability.

Keywords Explorer Update

In Keywords Explorer, we’ve added a notable feature: a Global Traffic Potential metric. This new metric shows the total organic traffic that the top-ranking page for your target keyword receives from all the keywords it ranks for, across various countries. This enhancement will give users a more comprehensive understanding of a keyword's overall traffic potential, rather than just a single country's page traffic.

Filter Presets in Keywords Explorer

We’ve simplified your workflow by adding a range of Filter Presets that allow you to apply multiple filters for various use cases with one click. For example, if you're interested in trending keyword ideas for "iPhone 16," you can choose presets and hit the trending option for quick results.

Batch Analysis V2 Updates

Finally, in Batch Analysis V2, we’ve introduced two new columns:

Top location driving the most organic traffic to your target.
Organic traffic from that top location.

Both columns are also available in AP P3.

That’s all for today’s updates! If you have any future requests, feel free to leave them on our CNY. We look forward to seeing you in the next update and wish you a great day!

Keywords

Report Builder
AI Content Helper
Site Explorer
Rank Tracker
Page Search
Site Structure Report
Global Traffic Potential
Filter Presets
Batch Analysis V2

FAQ

Q: What is the Report Builder?
A: The Report Builder is a tool that allows users to create custom reports using widgets from Site Explorer and Rank Tracker.

Q: How do I use the AI Content Helper?
A: You simply input your target keyword and select relevant competitors. The tool will analyze the content and provide recommendations based on core topics.

Q: What’s new in the Site Explorer Overview 2.0?
A: The new Page Search tab provides charts for metrics like page traffic, paid keywords, and paid pages in one consolidated view.

Q: How does the Global Traffic Potential metric work?
A: It shows the total organic traffic the top-ranking page for a target keyword receives across all countries, giving a broader view of the keyword's traffic potential.

Q: What additions were made to Batch Analysis V2?
A: Two new columns were added: one for the top location driving organic traffic and another for traffic data from that location.