TIKTOK ALGORITHM UPDATE EXPLAINED FOR JULY 2024 (How To GROW On TikTok in 2024)
Education
Introduction
TikTok has recently implemented four major algorithm changes that can significantly impact your reach on the platform. By adapting to these updates, you have the potential to skyrocket your views and follower count, similar to a creator who has gained over 100,000 followers since these changes were enacted.
Change #1: The Importance of Comments
Comments are now more crucial than ever. TikTok prioritizes comments that foster genuine conversation rather than just random emojis or words. When users engage in meaningful dialogue, TikTok's algorithm recognizes this interaction and ranks your content higher for SEO purposes.
Tips:
- Encourage followers to use relevant keywords in their comments.
- Respond with thoughtful comments that prompt further discussion.
- Ensure the key keywords are also included in your video transcriptions and hooks.
Additionally, the following elements are vital for keyword ranking on TikTok:
- Keywords should appear in the description.
- Create a variety of content lengths (short, medium, and long) to cater to different viewer needs.
Change #2: Going Live is Key
TikTok now rewards creators who go live more frequently. Live sessions enhance viewer engagement, leading to increased popularity for your subsequent videos. This exposure can translate to gaining new followers and boosting the visibility of older content.
Benefits:
- Live videos occupy premium space on TikTok, attracting more viewers.
- You can monetize live broadcasts effectively.
Change #3: Engaging Content Format
TikTok's algorithm favors videos featuring quick transition clips. Aim to change clips every 3 to 4 seconds to maintain viewer engagement. Experiment with different formats like reaction videos or using green screens with trending content to maximize viewership.
Text Colors that Work:
- Black and white text
- Red text
- Blue and white text
Avoid using colors like orange or pink, as they may hinder your reach.
Change #4: Optimize Posting Frequency and Format
When it comes to posting:
- Limit your uploads to three times a day and take breaks after successful posts.
- Avoid deleting posts and refrain from using watermarked content from other platforms.
Content Distribution:
- 70% of your posts should emulate successful past content or trending themes in your niche.
- 20% should experiment with new formats.
- 10% can consist of high-quality photos, accompanied by storytelling text and detailed descriptions (at least 200 words).
Utilizing these strategies can greatly enhance your chances of growing your audience on TikTok in 2024.
Keywords
- TikTok Algorithm
- Comments
- SEO
- Going Live
- Viewer Engagement
- Content Formats
- Posting Frequency
FAQ
Q1: Why are comments important for TikTok engagement?
A1: Comments that create conversation signal to TikTok's algorithm that your content is engaging, helping it rank higher in searches.
Q2: How can I optimize my live sessions on TikTok?
A2: Going live regularly increases watch time and interactions on your profile, which helps boost your overall visibility on the platform.
Q3: How often should I post on TikTok?
A3: It is recommended to post up to three times a day but to take breaks after successful posts to allow the algorithm to further promote your existing content.
Q4: What types of content should I focus on for growth?
A4: Create 70% content that works well on your account or in your niche, 20% experimental content, and 10% photo-based posts with detailed captions.
