Tiktok is ACTUALLY Telling You How to Grow in 2024...
Gaming
Introduction
In recent months, TikTok has unveiled strategies that will significantly impact how creators can grow their accounts in 2024. As the platform evolves and shifts away from its earlier focus on trending sounds, dances, and short-form content, understanding these changes becomes critical for anyone looking to enhance their presence. Below are key insights into the changes TikTok is implementing and how creators can adapt to thrive in this new landscape.
The Shift from Trending Sounds
A pivotal development happened with Universal Music Group (UMG) pulling its catalog from TikTok. This move signals a shift away from the reliance on trending sounds, which were once crucial for virality. TikTok is now encouraging creators to focus on original content produced specifically for the platform.
What to Do:
- Increase the use of original sounds or talk directly on camera.
- Utilize copyright-free sounds in your background for your videos.
What Not to Do:
- Don't rely on trending sounds for growth—this trend is changing.
- Don’t let audio dictate your creative direction; let your ideas guide the choice of sound.
The End of the Creator Fund
As of late 2023, TikTok has discontinued its Creator Fund, which previously compensated creators based on view counts through short videos. This was replaced by the beta Creativity Program, incentivizing longer, original videos that fit within specified criteria.
What to Do:
- Create talking head videos longer than one minute—original and engaging content is prioritized now.
What Not to Do:
- Don't produce short, unoriginal videos or repost content from other platforms, as these will not earn you money under the new guidelines.
Emergence of Horizontal Videos
TikTok is pushing for landscape (horizontal) video content, similar to what YouTube offers. This strategy aims to enhance advertising opportunities and provide better monetization options for creators by allowing longer formats.
What to Do:
- Experiment with horizontal video formats, positioning yourself ahead of this trend.
What Not to Do:
- Don’t expect TikTok to revert back to a short video format; the future is tilting towards longer videos.
Increased Importance of Live Streams
TikTok is significantly enhancing its live streaming options, recognizing the potential for community engagement and authentic interaction. This change emphasizes the shift from merely accumulating followers to building relationships.
What to Do:
- Go live several times a week, ideally right after you post a video to maximize visibility.
What Not to Do:
- Don’t hesitate to go live out of anxiety—it's a valuable tool for improving engagement and audience reach.
Conclusion: Adapting to the New TikTok
As TikTok navigates the competitive landscape of social media, creators must adapt to these changes to succeed. The platform is moving towards longer content, promoting original creation, and fostering authentic interactions. Here is a blueprint for growth in 2024:
- Create longer, original videos.
- Focus on quality content versus quantity.
- Engage with your audience through community-building efforts like live streaming.
- Embrace horizontal video formats as a way to differentiate your content.
- Acknowledge the growing integration of e-commerce features on TikTok.
TikTok's direction is clear; creators must embrace these changes to harness the platform's evolving dynamics effectively.
Keywords
TikTok, growth strategies, trending sounds, Creator Fund, horizontal videos, live streams, original content, community engagement, long-form content.
FAQ
1. What changes has TikTok made in 2024? TikTok has shifted its focus away from trending sounds, discontinued the Creator Fund, encouraged longer videos, and embraced horizontal video formats.
2. How can I grow on TikTok in 2024? Focus on creating longer, original content, utilize live streams to engage your audience, and experiment with horizontal video formats.
3. Why did TikTok remove the Creator Fund? TikTok replaced the Creator Fund with a new beta Creativity Program to encourage longer videos, which allows for better monetization of original content.
4. What should I avoid when posting on TikTok now? Avoid relying on trending sounds, short unoriginal content, and reposts from other platforms; instead, create unique content specifically for TikTok.
5. How important is live streaming on TikTok? Live streaming is increasingly important as it allows creators to build communities and engage authentically with their audiences, contributing to overall growth.
