We cracked the TikTok Algorithm - Latest Social Media Updates And Trends!

Introduction

Welcome to the Social Commut podcast, the marketing podcast that keeps you up to date on the go! This week, your hosts George Smith and Eloise Fenwick are coming to you from the comfy Social Commu House. With a more relaxed vibe and less back pain, we're excited to dive into some exciting social media updates and trends.

Let's jump right into it!

TikTok Algorithm Insights

One of the biggest discussions in the social media world is how to crack the TikTok algorithm. Recently, a report released by Giraffe Social Media shed light on this topic, highlighting key strategies for success:

Use Key Trending Words: Incorporating trending words in captions can significantly enhance reach.
Hashtag Strategy: Combining popular hashtags, including the oft-used hashtag #ForYouPage, with niche hashtags can take your videos further. Interestingly, around 75% of the most viral TikToks include the #ForYouPage hashtag.

This update emphasizes the importance of captions and hashtags, helping creators optimize their content on the platform.

Facebook and Instagram Updates

Facebook is also making waves with an update that shows the number of likes and shares from Instagram beneath Facebook posts. This is great news for businesses looking to gauge their performance across platforms. While there are still details to settle, it creates a clearer picture for business owners about their audience engagement.

Instagram Carousel Comeback

In the realm of Instagram, Adam Mosseri, the head of Instagram, announced that carousels are now the key driver for growth on the platform. With the release of a 20-image carousel feature, it seems that Instagram is shifting focus again, possibly back to engagement and connection through multiple images rather than solely short videos like Reels.

AI Developments

AI's presence continues to grow in social media. Meta is collaborating with Hollywood filmmakers to enhance AI video creation quality. This development raises concerns about authenticity; however, it could also empower creators lacking resources.

Moreover, Meta is slowly rolling out its AI software globally, showcasing its commitment to integrating AI into social media platforms comprehensively.

Threads Update

Threads, Instagram's text-based app, is now allowing users to see when others are online. While this doesn’t majorly impact business owners, it adds a layer of social interaction dynamics typical across various platforms.

TikTok Trends

TikTok has been bubbling with unique updates, such as trending fonts and exciting new animation filters. These easy-to-use tools allow content creators to step up their editing game, showcasing their creativity.

With Halloween approaching, the "getting ready to go out" trend is becoming popular. Creators are utilizing transitions effectively to show their outfits and preparations. Songs like "Don't Love You Like I Love You" have taken over social media for their catchy tunes and fun choreography. Additionally, the "In the Club" sound is gaining traction as people share funny glimpses of their daily lives.

Another major trend is the Victoria's Secret fashion show gaining relevance once more, showcasing a diverse range of models. The public's response indicates a demand for variety and inclusivity in fashion.

Finally, the “Put Your Clothes Back On” challenge is emerging, allowing brands to launch new products creatively, albeit with caution due to the context of the phrase.

Concluding Thoughts

These updates underscore the ever-evolving landscape of social media and the importance of staying ahead of trends and algorithms to improve engagement and grow audiences.

Keyword

TikTok Algorithm
Hashtag Strategy
Captions
Facebook Updates
Instagram Carousels
AI Video Creation
Threads
Trending Sounds
Victoria's Secret Fashion Show
Social Media Trends

FAQ

Q: How can I improve my TikTok performance?
A: Focus on using trending words in your captions and a mix of popular and niche hashtags.

Q: What is the significance of the Facebook and Instagram liking system?
A: It provides businesses with clearer insights into their performance across platforms.

Q: What type of content does Instagram favor now?
A: Instagram is currently favoring carousel posts for growth and engagement.

Q: How is AI impacting social media content creation?
A: AI is enhancing video creation quality and is being integrated more broadly across platforms.

Q: What are some current TikTok trends?
A: Popular trends include the "getting ready" challenge, catchy sound trends, and the resurgence of the Victoria's Secret fashion show content.