What You NEED To Know About TikTok's NEW Creator Fund (Creativity Program Beta)

Introduction

TikTok has recently launched its new initiative called the Creativity Program Beta, a fund designed to pay creators for videos longer than one minute. This development signals a substantial shift in how TikTok supports its content creators, especially given the dissatisfaction many have expressed regarding the low payouts from the traditional TikTok Creator Fund.

The Background

Many influencers and creators have found that, despite garnering millions of views, their monetization from the original Creator Fund was inadequate. For instance, well-known TikTok creators like Zach King, who rack up over 20 million views weekly, were reported to be earning only $ 20 to $ 30 per day from the Creator Fund. This discrepancy led to a clamor for better earnings, prompting TikTok to make changes.

The Creativity Program Beta

With the introduction of the Creativity Program Beta, TikTok has committed to distributing a whopping one billion dollars over the next three years to creators. This new initiative appears to be offering the most generous payouts among short-form platforms, with reports of some individuals earning as much as $ 1,700 for nearly two million views, and occasionally even up to ten thousand dollars for a single video amassing 15 million views.

In comparison, YouTube's statistics show a stark contrast in payouts, especially for YouTube Shorts. For instance, a creator reported that a YouTube Short with over 20 million views closed out with earnings of just over $ 1,000. All of this highlights why the TikTok Creativity Program could potentially be a game changer for content creators.

Application Requirements

If creators want to apply for the Creativity Program Beta, there are specific requirements to meet:

Must be at least 18 years old.
Must reside in the United States, Britain, France, or Brazil.
Must have a minimum of 10,000 followers.
Must achieve at least 100,000 authentic video views in the past 30 days.
Videos need to be longer than one minute for monetization eligibility.

How to Apply:

Access your TikTok account.
Tap on the three lines in the top-right corner.
Click on "Creator tools."
Look for "Creativity Program Beta" and click to apply.
Fill out the required information and submit your application.

If you are already part of the traditional Creator Fund, you’ll need to navigate to the Creator Fund dashboard to switch over to the Creativity Program. Keep in mind that once you join the Creativity Program, reverting back to the previous Creator Fund is not an option.

Pros and Cons

The launch of this program is seen as a positive step towards encouraging more creators to produce longer, engaging content. This encourages a shift towards storytelling, education, and informative material, presenting a challenge for newer content creators who may initially find it difficult to keep viewers engaged over longer durations.

While TikTok currently offers about $ 1 RPM for creators, this model is still more lucrative than the previous Creator Fund. Conversely, platforms like YouTube can offer RPMs ranging from $ 3 to over $ 100, depending on the content category. The contrasting performance among platforms points to various monetization opportunities, requiring creators to strategically choose where to focus their efforts.

Conclusion

TikTok's new Creativity Program Beta has the potential to reshape how creators earn income on the platform. By allowing longer videos and offering enhanced payouts, this initiative could inspire more innovative content creation. Creators should weigh the pros and cons of this program and adapt their strategies accordingly.

Keyword

TikTok
Creativity Program Beta
Creator Fund
Monetization
RPM (Revenue per Mil)
Authentic Video Views
Long-Form Content
Application Requirements

FAQ

What is TikTok's Creativity Program Beta?
The Creativity Program Beta is a new fund launched by TikTok to pay creators for videos longer than one minute, offering better payouts than the traditional Creator Fund.

How can I apply for the Creativity Program?
To apply, you need to meet specific requirements and then navigate to your TikTok account settings to find the application option within the "Creator tools."

What are the requirements to join the Creativity Program?
You need to be at least 18 years old, live in certain countries (U.S., U.K., France, Brazil), have at least 10,000 followers, 100,000 authentic video views in the last 30 days, and produce videos longer than one minute.

Can I switch back to the Creator Fund after joining the Creativity Program?
No, once you join the Creativity Program Beta, you cannot switch back to the traditional Creator Fund.

Is the payout from the Creativity Program better than previous options?
Yes, many creators have reported significantly higher earnings under the Creativity Program compared to the traditional Creator Fund.